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Marketing Herbalife on Twitter, Facebook and Google Part 6
The post describes our strategy to fetch the first 1000 followers on Twitter for the purpose of building a list of readers, listeners and people we can engage in conversation with.
Our declared 90 days goal is to rake in 10 leads per day and one sale per day.
Expanding on Twitter
There is a lot of hype around about how to increase your followers on Twitter and most of it is nonsense. However, there seem to be two main strategies used by successful people:
1. Grab whatever you can and sort out later.
2. Go out in a targeted way to find responsive people with whom you can engage in conversation and don’t waste your time on nonsense and producing cyber-waste.
For someone who has already a big list it’s always easy to say: “be selective”. On the other hand, when you start, you try to get the best advise and follow it.
Here is the strategy I will apply to the Nutrinsider twitter account: To start with I will go out and look for people with whom I can share the interest in particular keywords and follow them. The more the better to drive my twitter to a level where the critical mass is reached and where it will then produce more daily followers automatically. I think that that critical mass is somewhere between 1500 and 2000 followers.
So my first goal is to reach the critical mass. From there on I can then just do daily follow-up and sort what’s added, to extract my 10 daily leads.
Lead Generation with Twitter
It’s always the same: you have the choice between spending money on targeted leads or you can produce your leads with your own means.
I prefer to screen the market by myself, using my Semiomantics websites and the visibility created in stead of spending on or other Google Ads or in stead of buying leads from lead companies.
The free lead generator at YORGOO is another site to use for free lead generation. YORGOO will be adapted to become efficient on social networks later this month.
My Twitter Performance
In as much as expansion is concerned, I have implemented the recommendations from the last Ycademy Seminar a week ago and since then my Twitter Account has increased by over 1100 followers.
I will apply the same strategy on Nutrinsider, pushing may be a bit harder :-).
As I am writing, there are 1338 followers on that account.
Nutrinsider on Twitter
The Nutrinsider account on Twitter has just been set up and customized. I will now go and follow a bunch of people to share common interests.
At present the account has 24 followers and we will just speed that up.
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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.
