10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Related posts:

1. WordPress on Facebook
2. Facebook and Mobile Web Seminar by Ycademy
3. Facebook Marketing 2
4. WordPress for Facebook Fan Pages with FBlaster
5. Semiomantics Optimization for Facebook

Marketing Herbalife on Twitter, Facebook and Google Part 6

The post describes our strategy to fetch the first 1000 followers on Twitter for the purpose of building a list of readers, listeners and people we can engage in conversation with.

Our declared 90 days goal is to rake in 10 leads per day and one sale per day.

Expanding on Twitter

There is a lot of hype around about how to increase your followers on Twitter and most of it is nonsense. However, there seem to be two main strategies used by successful people:

1. Grab whatever you can and sort out later.

2. Go out in a targeted way to find responsive people with whom you can engage in conversation and don’t waste your time on nonsense and producing cyber-waste.

For someone who has already a big list it’s always easy to say: “be selective”. On the other hand, when you start, you try to get the best advise and follow it.

Here is the strategy I will apply to the Nutrinsider twitter account: To start with I will go out and look for people with whom I can share the interest in particular keywords and follow them. The more the better to drive my twitter to a level where the critical mass is reached and where it will then produce more daily followers automatically. I think that that critical mass is somewhere between 1500 and 2000 followers.

So my first goal is to reach the critical mass. From there on I can then just do daily follow-up and sort what’s added, to extract my 10 daily leads.

Lead Generation with Twitter

It’s always the same: you have the choice between spending money on targeted leads or you can produce your leads with your own means.

I prefer to screen the market by myself, using my Semiomantics websites and the visibility created in stead of spending on or other Google Ads or in stead of buying leads from lead companies.

The free lead generator at YORGOO is another site to use for free lead generation. YORGOO will be adapted to become efficient on social networks later this month.

My Twitter Performance

In as much as expansion is concerned, I have implemented the recommendations from the last Ycademy Seminar a week ago and since then my Twitter Account has increased by over 1100 followers.

I will apply the same strategy on Nutrinsider, pushing may be a bit harder :-).

As I am writing, there are 1338 followers on that account.

Nutrinsider on Twitter

The Nutrinsider account on Twitter has just been set up and customized. I will now go and follow a bunch of people to share common interests.

At present the account has 24 followers and we will just speed that up.

More later.

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 1
• Marketing Herbalife on Twitter, Facebook and Google Part 5
• Marketing Herbalife on Twitter, Facebook and Google Part 2
• Marketing Herbalife on Twitter, Facebook and Google Part 4
• Herbalife kills Facebook or the Other Way Around?

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Marketing Herbalife on Twitter, Facebook and Google Part 4

This post describes the set-up of our online infrastructure to Promote and Market Herbalife on Twitter, Facebook and Google. In Part 3 we have discussed our ambitious goals and means needed to meet our expectations.

Nutrinsider our Online Publication

Nutrinsider is our new Online Publication which will serve to build our authority, visibility and consequently traffic, leads and sales. The site script NewsCast from Semiomantics has a newspaper layout, allowing to feature up to 20 categories just on the home page for quick information. The layout is designed to provide an interesting surfing experience due to the automated embedding of visual elements.

Graphic design is provided by Bianca Gubalke from South Africa, my preferred graphic art designer. Have a look at the first shot of the work in progress:

View the details by clicking on the picture; this is just the first shot, whereas Bianca has already loaded background graphics to give the site a personalized touch and feel. The color scheme is between blue and green, typography is still on default but will be modified.

We have pulled in a few posts via RSS to test RSS feed inflow and to have some posts to test display on site as well as impact on Google.

Nutrinsider on Twitter

Our new Twitter Account is already featuring our customized background graphics from Bianca Gubalke.

As you can see I am just following my personal Twitter account to get some flow going and to test the power of communication and publishing of our Semiomantics scripts.

The good old joke about the bra and the hat had to serve for a first test, and guess what: Google sent us flowers right away.

Our tweet targeting an old joke pulled in from a joke network and published on Nutrinsider via RSS feed, triggered multiple Google entries, namely if you check the combination of Lose Weight with the word Bra and Hat :-)

It is not surprising to find us on Google Top 10 under the wording of the tweet (what did a bra say to a hat), what is of more interest is that the script automatically creates the association of our tweet with the main keywords of the website and triggers targeted entries in function of the definition and configuration of our publishing framework.

On Lose Weight Bra and on Lose Weight Hat you will find Nutrinsider on Google Top 10, which does not mean a big deal about ranking but it shows that Google picks up our entries extremely fast, indexes them and lists them where our intentions are.

Brilliant stuff our site script.

Configuring our Publishing Framework

The next step will be to configure our publishing framework for social network publishing purposes and for optimized communication with Google. We want to achieve that Google indexes us on each of our main targeted keywords and that Nutrinsider as a whole gains authority under those keywords. This process should be finished later today.

Social Network Publishing

We will need to optimize communication with Twitter and make sure that we can be found under our keywords. The publishing process needs to be mostly automated and we need to assure viral distribution. Once our social network publishing concept is implemented on Twitter we will move on to Facebook, which is just a link away.

Semiomantics Services

Just for the record: Semiomantics Professional Publishing Scripts come with installation and configuration as well as basic graphic markup. Customization, script installations, add-on modules are included and delivered after testing. Direct collaboration between designer, developer and customer speeds up the implementation of each project.

More later today.

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 1
• Marketing Herbalife on Twitter, Facebook and Google Part 3
• Marketing Herbalife on Twitter, Facebook and Google Part 2
• Marketing Herbalife on Twitter, Facebook and Google Part 5
• Google Top 10 Online Seminar July 2009

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Marketing Herbalife on Twitter, Facebook and Google Part 2

This post will discuss some basic prerequisites  of Marketing Herbalife (or any MLM) on Google, Twitter and Facebook, while  Part 1 was dealing with a typical situation describing the effects and mechanisms of online Marketing focused on paid Google listing and Google Ads.

This post will set our focus right on our purpose which will be fundamental when building our online Marketing Pipeline.

Traffic – Leads – Conversion

In order to sell whatever we have to sell, we need to make sure that we can bring our products or services in front of interested people. In other terms, we need traffic, targeted traffic.

Marketing Herbalife on twitter, Facebook and Google Part 2 Video

Traffic is then converted to leads, meaning contacts we can get in touch with, in one or the other way to promote our products and services, respectively to build trust and confidence by building a quality relation.

Leads convert to sales when we sell successfully … ourselves, in the ideal case.

Define your Business and Products – what are you Selling

Frankly, nobody needs you to buy Herbalife products or to buy a Business Pack online!

Most people have come across Herbalife in the past and they have probably already been contacted by mail or in social networks by Herbalife Independent Distributors. If someone wants to know more about Herbalife, he will punch “Herbalife” into the Google engine to get the picture or he can click on an ad to sign up with someone or they may have a neighbor or family member who is a distributor, and so on.

In any case, there is competition out there and we are in an environment where people are searching for what they want, when they want it.

Push Marketing is out, here comes pull marketing.

The important issue is: people must be able to find you when they are looking for the benefit you are promoting and then they must be happy with what they see, once they found you (empathy).

Visibility … like our Part 1 post from yesterday which hits Google Top 10:

What is your Business?

Your business is not Herbalife, or rather: Herbalife is not YOUR business. Your business is You, it’s your company or Home Business that you define in function of your purpose, means, abilities, ambitions and dreams.

Let’s call it MyBusiness (we will find a name later).

What is MyBusiness? MyBusiness is a marketing business which markets and promotes the products and opportunities from a company called Herbalife. You are basically promoting YOUR business, which is the only way not to breach Herbalife Rules nor to infringe Trademarks or Copyrights. Stick with this most important rule.

Example: the use of the name of Herbalife in your Domain name is not allowed (or needs permission) and I wonder if the use of the name of Herbalife in your user name on Social Networks could not become a problem, since such user names tend to be converted to meta keywords on Twitter for example and therefore it could be a breach of the Herbalife rules.

What are you selling?

You are not selling Herbalife Shakes and Tablets, you are not selling Herbalife Business opportunities, you are not selling Herbalife. For as long as you focus on selling Herbalife, Pills and Powders and Biz ops, you will not sell with success.

Talking about Herbalife

Herbalife has a strict policy about what you can say and what is reserved for the official representatives of the Company itself. There are legal implications when and how you represent a product or a company. Stick with the rules!

To illustrate the problem: today I came across an article from the Ada Evening News while surfing the Google Top 10 on Herbalife, where excited Herbalife Distributors are talking to the press in a way which, I am not sure, is compliant with the rules.

Make it a rule to talk about YOUR Business and when you talk about Herbalife, always do it with due respect and caution; don’t kill the hen laying the Golden Eggs for you.

Your Marketing Lingo

We now need to translate what we have to sell into marketing lingo. Or rather, we have to find the keywords people would search for when wither wanting the results our products can procure or if they want to benefit from the business opportunity we have on offer.

Just dress a list of the benefits you have on offer, such as make money from home, make money with home business, earn online, lose weight, lose 20 pounds, get rid of your debt, …, whatever you have defined as being the benefits your business activity offers to prospects.

Marketing lingo is not “I sell Vitamins”, but ” I share with you the benefits”.

I did the excercise on over 100 Herbalife products available in the USA back in 2002 and created for each and every product a specific short ad. It is however enough if you focus on just a few blockbuster products, say 3-5 products or product groups, on which you focus to attract first time customers. Herbalife is of great help in as much as the group names may already be keyword oriented.

What’s your existing Online Infrastructure?

There are two websites you may have subscribed to with your upline team leader: a lead capture page (opt-in and auto responder system) and may be an online shop or product site. They both are Google neutral or inefficient, if they are replications, irrespective of the fact that you may have hooked your own domain to them.

Never mind, they will do the trick as they do the trick when you market with Google Ads.

If you have a domain, check if the domain name is Google efficient, either something neutral like your name or including one of your main benefits or keywords you are targeting; if this is not the case, consider changing your domain or getting a new one for your marketing online. We will go through an example when building our online marketing pipeline.

Don’t skip this step!

May be this post is not very attractive, but believe me, this is probably the most important part of this series of posts. You must know what your business is and you must know what the benefits are you are offering. And finally, you must know what keywords you will target, whether you do this with Google Ads or on Twitter or Facebook, it all boils down to the same:

People react to certain trigger words or key phrases. That’s what generates empathy, traffic, conversation and conversion.

It is also important to differentiate between your business and the MLM company you are a Distributor of. Keep in mind, you are building a Network in your own rights as an asset for your business. Your assets are your authority, traffic, prospects, customers, cashflow and partners in your networks, be these networks social or business related.

Spend time with this step to become aware who you are in this process, where you want to go and how you want to get there with what means.

Once your goals are clear, continue and you will see, what will follow is just technicalities and in support of your purpose.

Think and Grow Rich!

What the Heck are you doing online anyway?

You are basically developing your domain, authority, reputation and circle of influence. Look at it in a simple way: you buy a domain like a chunk of land and then you develop it. All you do all day long is to develop your domain by building assets.

The assets we are talking about are: visibility, authority, notoriety, traffic, leads, prospects, customers, customer care, cash flow…

You develop these assets under your business name irrespective of the business opportunity you promote and they will finally determine the value of your business.

If you got this one straight, you are on the right track and you will focus on just this one goal: develop your online (and offline) assets. The resulting cash is the measure for your success and your license from Herbalife is your means to convert your development to cash.

Look forward to Part 3 of Marketing Herbalife on Twitter and Facebook and Google where we will build our online infrastructure.

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 1
• Marketing Herbalife on Twitter, Facebook and Google Part 4
• Marketing Herbalife on Twitter, Facebook and Google Part 6
• Marketing Herbalife on Twitter, Facebook and Google Part 5
• Working from Home

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Marketing Herbalife on Twitter, Facebook and Google

Marketing Herbalife on Twitter is like marketing most anything on Twitter: it requires a goal, a concept, a strategy and the means to implement the plan. Focus and Consistency are the 2 additional ingredients which will lead to success.

Back in 2002, while testing MLM marketing online, I earned over $10 000 per month exclusively by selling Herbalife products online.

I have abandoned the MLM industry end of 2002 to build my own online business, implementing marketing concepts by building high performance websites and publishing networks aiming high visibility on Google Top 10, empathy and conversion.

Check me out on Google under the Keyword Google Top 10. This is what I see when checking as I am writing, rank 7, and there is more on page 2.

Herbalife Marketing: Two different Purposes

Marketing Herbalife on Google - Video

Herbalife Distributors pursue two purposes:

1. Selling Products to earn an income.

2. Expanding the Network (Downline) to leverage on the MLM structure and pay plan.

This series of posts will deal with Marketing and Promoting Herbalife Products and Business opportunity online using Twitter, Facebook and Google.

Herbalife Marketing with Google Ads

Herbalife Distributors often use replicated lead generation pages, which due to the nature of replication have little chance to gain visibility on Google.

The advantage of such squeeze, splash or landing pages is that the Distributor does not need to be internet savvy, he just needs to “drive traffic to the page”.

Google Ads provide a system allowing anyone to target prospects on a keyword based model, whereas the advertisers bid for the keywords. Google is selling keywords on auction bases, the advertiser bids for the best possible exposure.

The goal consists in spending less on ads than to earn on conversion. If a Herbalife Distributor rakes in $320 for a new Supervisor recruited using Google ads, then the deal would be brilliant; however the truth is, that Google advertising cost has tremendously increased since 2002 when we could advertise for 1 cent per click and when with 5 cents per click you already looked like a hero.

The disadvantages of the Google Ads concept for Herbalife Distributors

Relying only on Google Ads is an expensive venture, the more that only few people know, what a new supervisor actually costs when recruited by using Google Ads. In fact the reward on the advertising Dollars spent does not just come from the recruiting commission, but form the future earnings upline achieves from the activity of the new supervisor. The same idea is used as a base for calculation at eBay, Amazon and other online commercial ventures.

How to be Successful in Herbalife recruiting using Google Ads

Let’s suppose you have some knowledge about keywords, targeting and AdWords, then you can figure out how many clicks you need to get one lead, and how many leads you need to sell one business pack and how many business packs you need to sell to get one new Supervisor, and … you will know the average price you pay per click and the time frame within which you have to get these clicks to be successful.

This knowledge lets you easily budget your business.

Let’s say you need 30 clicks to get 1 lead at 50 cents a click, then every lead costs you $15

Let’s say you need 10 leads to sell a Business Pack, then each business pack entails marketing cost of $150

Let’s say out of  5 Business Packs sold you recruit one Supervisor, that means your Supervisor costs $750 in Marketing Cash.

You will get $320 in commissions for the 4000 Points sold, you are in the red with $430.

That is when you are told: the money is in the follow-up. And it’s true, that’s where the money is, provided you have someone to follow-up upon in the first place.

Who right in his mind would use Google Ads to Recruit for Herbalife – or any MLM?

The answer is simple: your upline would.

Why? Because he builds his downline with the cumulative marketing efforts provided by himself and his downline. In other terms, you need to be able to split and “share” your marketing budget with downlines to bring your own marketing cost down to below your direct commission income level.

Here is how it works:

Suppose you are a Supervisor and you have 9 downline Supervisors.

You team up and everyone kicks in $100 per month to a joint AdWords campaign, that’s a total budget of $1000. Now let’s play the statistics according to the above assumptions:

From your point of view, as the upline, your team will grow by one new supervisor; you don’t know where in your downline, it could be a direct hit or it could be on the account of one, and one only of your downlines.

Your winning downline spent $100 and makes $320. You spent $100 and you make your 5%, that’s $200. You two are in the black, whereas the other 8 team members have been paying for your success.

After 4 months, you will have 4 new supervisors and  the team has made 4 x $320 = $1280 plus your 4 times $200, totalling $2080 if your new supervisors went all under one of your direct downlines. At the same time your team has spent $4000 or $400 a person.

At this point only one person in the team is statistically in the black, and that is the upline. Statistically all team members have spent $400 and 4 of them have made $320. The latter are in the red by $80, while the other 5 team members are in the red by $400 each and you, the upline you are in the black with at least $400.

After 10 months (we neglect here the contribution by the new supervisors, which will worsten the stats for your initial team members individually), you will have 10 new supervisors, one a direct downline, the others underneath.

Each team member will have spent $1000 and each will have made $320, i.e. they lose $680

You, as their upline will have spent $1000 and you made one time $320 and 9 times $200=$1800, totaling $2120, earning on the operation $1120.

This is the math!

But it gets worse:

Herbalife Distributors compete against each other for keywords

There are many Herbalife Distributors promoting their Business Opportunity on Google, which per se is not a bad idea. However, there is not unlimited traffic on the targeted keywords and many teams target similar keywords, competing with each other for the best spots and overbidding each other to get most of the valuable traffic. This way, in general, there are only two parties which make money for sure: Google and Herbalife the Company (they don’t spend a dime and their global distributorship and sales grow), while you as a distributor, you overpay your clicks because of the internal competition.

The solution to the problem

There are 3 solutions:

1. Become an upline and deal with your team as described above, making sure that you grow faster than people drop out. This will work and as some of your downlines will grow as well you will reach the critical mass soon where you don’t need to contribute to the marketing effort anymore (financially).

2. Get Google Traffic with a highly visible website on Google. Invest into your own marketing arm, a top notch SEO tuned website and get organic Google Top 10 listing under the relevant keywords.

3. Look for additional marketing strategies to complete your Google strategy and decrease the average marketing cost per conversion; this is what we want to look at when talking about Marketing Herbalife on twitter and Facebook.

The main benefit of our Herbalife Marketing Solution

Marketing Herbalife or any MLM online needs a global approach to streamline the effort and to hit two targets at the same time, Google and Social networks such as Twitter and Facebook.

This Marketing concept unites Google Top 10 chasing as well as Social Media Marketing; it may replace completely or partially Google Ads budgets.

This Marketing concept is designed to generate individual results as well as team results, unlike the above described GoogleAds concept used by many Herbalife Distributor teams where individuals are playing with too small of a budget to achieve significant  individual results in useful time. (Useful time means, before Distributors abandon and stop their marketing effort.)

Watch out for Marketing Herbalife on Twitter, Facebook and Google Part 2

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 6
• Marketing Herbalife on Twitter, Facebook and Google Part 4
• Marketing Herbalife on Twitter, Facebook and Google Part 2
• Marketing Herbalife on Twitter, Facebook and Google Part 3
• Working from Home

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.