Marketing Herbalife on Twitter, Facebook and Google Part 6

The post describes our strategy to fetch the first 1000 followers on Twitter for the purpose of building a list of readers, listeners and people we can engage in conversation with.

Our declared 90 days goal is to rake in 10 leads per day and one sale per day.

Expanding on Twitter

There is a lot of hype around about how to increase your followers on Twitter and most of it is nonsense. However, there seem to be two main strategies used by successful people:

1. Grab whatever you can and sort out later.

2. Go out in a targeted way to find responsive people with whom you can engage in conversation and don’t waste your time on nonsense and producing cyber-waste.

For someone who has already a big list it’s always easy to say: “be selective”. On the other hand, when you start, you try to get the best advise and follow it.

Here is the strategy I will apply to the Nutrinsider twitter account: To start with I will go out and look for people with whom I can share the interest in particular keywords and follow them. The more the better to drive my twitter to a level where the critical mass is reached and where it will then produce more daily followers automatically. I think that that critical mass is somewhere between 1500 and 2000 followers.

So my first goal is to reach the critical mass. From there on I can then just do daily follow-up and sort what’s added, to extract my 10 daily leads.

Lead Generation with Twitter

It’s always the same: you have the choice between spending money on targeted leads or you can produce your leads with your own means.

I prefer to screen the market by myself, using my Semiomantics websites and the visibility created in stead of spending on or other Google Ads or in stead of buying leads from lead companies.

The free lead generator at YORGOO is another site to use for free lead generation. YORGOO will be adapted to become efficient on social networks later this month.

My Twitter Performance

In as much as expansion is concerned, I have implemented the recommendations from the last Ycademy Seminar a week ago and since then my Twitter Account has increased by over 1100 followers.

I will apply the same strategy on Nutrinsider, pushing may be a bit harder :-).

As I am writing, there are 1338 followers on that account.

Nutrinsider on Twitter

The Nutrinsider account on Twitter has just been set up and customized. I will now go and follow a bunch of people to share common interests.

At present the account has 24 followers and we will just speed that up.

More later.

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 1
• Marketing Herbalife on Twitter, Facebook and Google Part 5
• Marketing Herbalife on Twitter, Facebook and Google Part 2
• Marketing Herbalife on Twitter, Facebook and Google Part 4
• Herbalife kills Facebook or the Other Way Around?

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Marketing Herbalife on Twitter, Facebook and Google Part 5

This Post will define the content for our website project  Herbalife Marketing on Twitter, Facebook and Google. In Part 4 we have been looking at configuration issues and the development of our framework. Now we look at content and how to link to our products.

Herbalife Marketing with an attractive Website

Our site Nutrinsider is coming along nicely. Have a look and appreciate the Graphics by Bianca Gubalke as well as the various categories on display in the layout of the home page. These categories can be shifted and replaced at will, since the semiomantics NewsCast script allows for extreme flexibility without decreasing the publishing power of the site.

Did you notice, this is a Herbalife Marketing site without mentioning Herbalife? Well, this is normal, since this is not a Herbalife website but it’s MY  website. It takes care of MY business and it brands MY business and creates authority for me and my business. Remember Part 2 of this Marketing Guide: we distinguish clearly between our business and Herbalife business.

The content of the website Nutrinsider

The primary purpose of Nutrinsider is to provide visitors with valuable and entertaining content. A mix of information, guidance, entertainment, but in no way throwing at visitors with product boxes or payment buttons.

Over time we will build informative content articles (original content) which focus on the benefits of  the products we want to sell. For example, while the anti-aging category is an interesting field, more to the point is Sex at 80. We have just marked this headline on Nutrinsider and if you punch  “Sex at 80″ (with the quotes for a narrow search) into Google you will find Nutrinsider on Google Top 10.

How to Promote a Herbalife Product on Twitter, Facebook and Google?

In fact, you should have two different approaches.

1. Target people who know what they want and who search for the product directly with their credit card between their teeth. That means, you would have to be found on key phrases containing the term Prelox Blue for example.

The problem you may face: you must observe Herbalife Internet rules in order not to infringe trade marks or copy right laws. Remember the meta tag rules and so on.

The benefit however is huge: you may get direct customers, just because you are smarter than your competitors as you may target a more traffic rich highly targeted key phrase. Don’t forget: the people we are targeting here have already made their purchase decision, they are  ready to buy and they just need the payment button or shopping cart.

Think about it: just targeting Prelox Blue will most likely not be the smartest choice. People could be more likely to search for:

Best Price Herbalife Prelox Blue

Price is often used in searches.

Best Buy Herbalife Prelox Blue

Buy is a good one as well.

Where to buy best Herbalife Prelox Blue

The where question …

Discount on Herbalife Prelox Blue

People spend time looking for discounts.

Coupons for Herbalife Prelox Blue

You get the point?

2. Target people who know the benefit or result they want to achieve and who need guidance to select the appropriate product. This is where you need great content to also build your authority, to build trust and to build confidence. This is probably the most important point when it comes to social networking.

People don’t join social networks to get your ads and spams all day long. They go there to participate in conversations, to meet people and for entertainment. If you have Herbalife Products to sell, don’t open your wall to Herbalife distributors, as you will rake in all their junk, you definitely don’t want to bring in front of your audience and listeners.

People are fed up with “Lose Weight buy Herbalife” or any other product. Again your success is not in what you say, but how you say it. Traditionally Herbalife has been built on Push Marketing strategies which today and namely online are perceived as almost vulgar. “Lose Weight Ask Me How” corresponds to an out-dated model and online it’s definitely a no-no.

Pull Market strategies consist in giving people who find you primarily valuable content. People find you – you are not running after prospects. We are not talking about content biased by a commercial touch. Once you understand this, you can start making money on Twitter, Facebook and Google. (The exception is point 1 above).

People must find you with a question of the type: “can I have sex at 80″, or “how to have sex at 80″, “how to assure an active love life” , and so on. There they want substantial information. The real thing, not some commercial hype or tweaked testimonials. Give people an honest answer to the question, straight to the point and think that with every post you build or destroy your reputation.

Here comes the good news and you will now understand why the name of Herbalife on your site is not a good idea. Your business, say Nutrinsider, provides it’s readers with valuable content about sexual activity of seniors. Great. You may quote the press, scientists, the FDA, just about anyone who has to say something relevant and smart about the topic in a NON COMMERCIAL way. Don’t just quote scientists who are on Herbalife’s payroll!

And don’t forget, you are not discussing a Herbalife product but a topic of concern to your readers.

If you associate the name of Herbalife to your editorials or if you load your site with Herbalife product ads, you are subject to the restrictions set forth by the Herbalife Internet rules. Also your credibility goes straight down the drain as your recommendations are clearly biased by your commercial interest.

Also, if you have quoted scientific content, you may not be legally correct by associating such comment with Herbalife products. So, just keep your freedom of speech by providing non commercial content. Don’t forget, it’s your business site and Herbalife is not your business.

How to link Content to Herbalife Products

Your website is a publishing platform with multiple aspects. Your content can be split and clearly labeled as information (unbiased), Product reviews, entertainment and fun and commercial content such as ads. And last but not least you have testimonials.

Testimonials are a great tool and in fact the best tool for promoting Food Supplements and most anything on Social Networks. However these testimonials need to be formulated in an intelligent way.

Testimonials saying: “I have tried every diet to lose weight and nothing was working until I tried Herbalife. Thank you Herbalife!” may be nice for Herbalife to read, but it’s complete nonsense in a social network and to promote your business and reputation as you are just again smearing all over the place a Company name which is what people will be retaining, often in a negative way as they have not come to a social network to get spammed with ads.

It’s a problem of credibility and empathy and while the name of Herbalife may help you to promote yourself amongst happy Herbalife Customers, this may just not be the right approach elsewhere.

Think about your purpose: You promote your business to build your assets. Your asset is your reputation and authority. You therefore need testimonials saying: “I have tried every diet to lose weight and nothing has worked until I read Nutrinsider and I met Yorgo Nestoridis. Thank you Nutrinsider and thank you Yorgo!”

You get the point?

You need testimonials which build trust and confidence in YOU! Product testimonials mentioning Herbalife and the Product name are fine for your shop.

Your goal is that people follow YOU and listen to YOU and read YOUR content and accept YOUR advise and YOUR guidance! That’s where your business asset is built. In the beginning you may be well advised to use the help of your upline who has already built trust and authority as well as experience. Learn from your upline, but learn fast and start building YOUR business.

From the testimonial you can then link to your result and benefit oriented review pages or if you have a smart shop, maybe there is some smart content you can link to.

On Nutrinsider we will circumvent the problem by shooting on subsidiary questions such a price, discount, free shipping, coupons and so on. You will see how we can promote a product, without even mentioning its name as the case may be. Our site script will keep us clear of any legal problems.

Try to think in the following way: it does not matter what you sell; but it matters how you sell it. If today you sell Herbalife products, tomorrow you may sell any other product. If your online assets are setup and built correctly, then you have no problem switching, as YOUR assets are your business and your readers and prospects have first of all trust in you as a person and in you as a business from which they bought the solution to their problem.

I am not suggesting here you should switch merchant; but I am insisting on the fact that you must build YOUR assets. Only assets which are Independent of Herbalife are really YOUR assets with a value you can cash in upon. Also, your site should reflect what and who YOU are not what Herbalife is. Herbalife has it’s own sites for that. Social Networkers are interested in meeting YOU as a person and to talk with you as an individual.

Sure, as a Herbalifer you are feeling great, looking even better and having sex till 101 years old. Without telling everybody that you have a Herbalife tattoo on your bum, your energy, your enthusiasm, your look and your positive winning attitude will do the job for you … better than anything else!

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 6
• Marketing Herbalife on Twitter, Facebook and Google Part 4
• Marketing Herbalife on Twitter, Facebook and Google Part 2
• Nutrinsider a Nutritional Newspaper Project
• Marketing Herbalife on Twitter, Facebook and Google Part 3

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Marketing Herbalife on Twitter, Facebook and Google Part 2

This post will discuss some basic prerequisites  of Marketing Herbalife (or any MLM) on Google, Twitter and Facebook, while  Part 1 was dealing with a typical situation describing the effects and mechanisms of online Marketing focused on paid Google listing and Google Ads.

This post will set our focus right on our purpose which will be fundamental when building our online Marketing Pipeline.

Traffic – Leads – Conversion

In order to sell whatever we have to sell, we need to make sure that we can bring our products or services in front of interested people. In other terms, we need traffic, targeted traffic.

Marketing Herbalife on twitter, Facebook and Google Part 2 Video

Traffic is then converted to leads, meaning contacts we can get in touch with, in one or the other way to promote our products and services, respectively to build trust and confidence by building a quality relation.

Leads convert to sales when we sell successfully … ourselves, in the ideal case.

Define your Business and Products – what are you Selling

Frankly, nobody needs you to buy Herbalife products or to buy a Business Pack online!

Most people have come across Herbalife in the past and they have probably already been contacted by mail or in social networks by Herbalife Independent Distributors. If someone wants to know more about Herbalife, he will punch “Herbalife” into the Google engine to get the picture or he can click on an ad to sign up with someone or they may have a neighbor or family member who is a distributor, and so on.

In any case, there is competition out there and we are in an environment where people are searching for what they want, when they want it.

Push Marketing is out, here comes pull marketing.

The important issue is: people must be able to find you when they are looking for the benefit you are promoting and then they must be happy with what they see, once they found you (empathy).

Visibility … like our Part 1 post from yesterday which hits Google Top 10:

What is your Business?

Your business is not Herbalife, or rather: Herbalife is not YOUR business. Your business is You, it’s your company or Home Business that you define in function of your purpose, means, abilities, ambitions and dreams.

Let’s call it MyBusiness (we will find a name later).

What is MyBusiness? MyBusiness is a marketing business which markets and promotes the products and opportunities from a company called Herbalife. You are basically promoting YOUR business, which is the only way not to breach Herbalife Rules nor to infringe Trademarks or Copyrights. Stick with this most important rule.

Example: the use of the name of Herbalife in your Domain name is not allowed (or needs permission) and I wonder if the use of the name of Herbalife in your user name on Social Networks could not become a problem, since such user names tend to be converted to meta keywords on Twitter for example and therefore it could be a breach of the Herbalife rules.

What are you selling?

You are not selling Herbalife Shakes and Tablets, you are not selling Herbalife Business opportunities, you are not selling Herbalife. For as long as you focus on selling Herbalife, Pills and Powders and Biz ops, you will not sell with success.

Talking about Herbalife

Herbalife has a strict policy about what you can say and what is reserved for the official representatives of the Company itself. There are legal implications when and how you represent a product or a company. Stick with the rules!

To illustrate the problem: today I came across an article from the Ada Evening News while surfing the Google Top 10 on Herbalife, where excited Herbalife Distributors are talking to the press in a way which, I am not sure, is compliant with the rules.

Make it a rule to talk about YOUR Business and when you talk about Herbalife, always do it with due respect and caution; don’t kill the hen laying the Golden Eggs for you.

Your Marketing Lingo

We now need to translate what we have to sell into marketing lingo. Or rather, we have to find the keywords people would search for when wither wanting the results our products can procure or if they want to benefit from the business opportunity we have on offer.

Just dress a list of the benefits you have on offer, such as make money from home, make money with home business, earn online, lose weight, lose 20 pounds, get rid of your debt, …, whatever you have defined as being the benefits your business activity offers to prospects.

Marketing lingo is not “I sell Vitamins”, but ” I share with you the benefits”.

I did the excercise on over 100 Herbalife products available in the USA back in 2002 and created for each and every product a specific short ad. It is however enough if you focus on just a few blockbuster products, say 3-5 products or product groups, on which you focus to attract first time customers. Herbalife is of great help in as much as the group names may already be keyword oriented.

What’s your existing Online Infrastructure?

There are two websites you may have subscribed to with your upline team leader: a lead capture page (opt-in and auto responder system) and may be an online shop or product site. They both are Google neutral or inefficient, if they are replications, irrespective of the fact that you may have hooked your own domain to them.

Never mind, they will do the trick as they do the trick when you market with Google Ads.

If you have a domain, check if the domain name is Google efficient, either something neutral like your name or including one of your main benefits or keywords you are targeting; if this is not the case, consider changing your domain or getting a new one for your marketing online. We will go through an example when building our online marketing pipeline.

Don’t skip this step!

May be this post is not very attractive, but believe me, this is probably the most important part of this series of posts. You must know what your business is and you must know what the benefits are you are offering. And finally, you must know what keywords you will target, whether you do this with Google Ads or on Twitter or Facebook, it all boils down to the same:

People react to certain trigger words or key phrases. That’s what generates empathy, traffic, conversation and conversion.

It is also important to differentiate between your business and the MLM company you are a Distributor of. Keep in mind, you are building a Network in your own rights as an asset for your business. Your assets are your authority, traffic, prospects, customers, cashflow and partners in your networks, be these networks social or business related.

Spend time with this step to become aware who you are in this process, where you want to go and how you want to get there with what means.

Once your goals are clear, continue and you will see, what will follow is just technicalities and in support of your purpose.

Think and Grow Rich!

What the Heck are you doing online anyway?

You are basically developing your domain, authority, reputation and circle of influence. Look at it in a simple way: you buy a domain like a chunk of land and then you develop it. All you do all day long is to develop your domain by building assets.

The assets we are talking about are: visibility, authority, notoriety, traffic, leads, prospects, customers, customer care, cash flow…

You develop these assets under your business name irrespective of the business opportunity you promote and they will finally determine the value of your business.

If you got this one straight, you are on the right track and you will focus on just this one goal: develop your online (and offline) assets. The resulting cash is the measure for your success and your license from Herbalife is your means to convert your development to cash.

Look forward to Part 3 of Marketing Herbalife on Twitter and Facebook and Google where we will build our online infrastructure.

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 1
• Marketing Herbalife on Twitter, Facebook and Google Part 4
• Marketing Herbalife on Twitter, Facebook and Google Part 6
• Marketing Herbalife on Twitter, Facebook and Google Part 5
• Working from Home

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.