How to build a Local Website Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr. Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations. How to dominate the local market? In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility. You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized for desktops as well as for tablets [...]
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Ycademy Online Seminar Apri 2012
Mobile WordPress and Social Media The fast evolution of the mobile web has created new needs for publishers, whereas the objective remains to integrate mobile web targets into an existing workflow and to optimize productivity with the help of automated conversion scripts and tools. What’s New on Mobile WordPress and Social Media At Semiomantics the starting point for our development is the most comprehensive conversion plugin, called WPTouch Pro. WPTouch has released its latest version end of March 2012 with some adjustments for iOS 5.1 and many other fixes and developments: * Added: Custom advertising options for iPad * Added: Simple caching of desktop functions.php * Added: Russian language file * Added: Automatic archiving of previous settings in wptouch-data directory * Added: Compatibility setting for BuddyPress Mobile AJAX support * Fixed: Changing user-agent matching that may have interfered with advertising in certain scenarios * Changed: Replaced include with locate_template in theme files, should allow child overrides of custom WPtouch Pro template files * Changed: Algorithm to reload settings; may have caused settings to be lost in a certain scenario * Updated: All translations based on 2.6 strings * Fixed: An issue with Register and Lost password links in Classic * [...]
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New Facebook Pages Publishing Concept
Facebook Page Publishing with New Timeline As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept. Semiomantics Facebook Publishing Concept Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines. Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and [...]
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How to Optimize your Impact on Social and Mobile Networks
Ycademy: Facebook, WP and the Mobile Web Ycademy Online Seminar This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days. Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content. The Seminar will cover the following areas: 1. Facebook and other Social Networks Strategies for Individuals Strategies for Businesses Strategy for Brands As you may know, Facebook will change the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters. New Facebook Cover Photo and Profile Image Larger, Highlighted and Pinned Posts Company Milestones New Applications Facebook Offers FB Insights, Admin Panel and Messaging Facebook Advertizing If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you [...]
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Happy Valentine
Enjoy your Valentine!
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Ycademy Online Seminar January 2012
Ycademy Online Seminar January 2012 – The XO Theme for WordPress remains the most flexible theme for custom development, accessible to most anyone
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What is a Facebook Business Account?
Facebook Business Account What is the difference between a Business and a Personal Account? Which is the ideal solution for you and what are the implications of your choice? First of all, be aware that according to Facebook rules you are not allowed to use multiple Facebook Accounts. However, you may create multiple Advertizing Accounts as a Managed Advertiser having a dedicated Facebook Representative. What is a Facebook Business Account? You can set up a Facebook Business Account, if you don’t already have a standard account, Business Accounts are mainly designed for Advertisers and to manage pages. How to create a Facebook Business Account To create a business account you start by setting up a Facebook Ad or a Facebook Page.Once you have provided the required information, you will be taken to the log-in page and you will be asked if you have already a Facebook Account. Select “I do not have a Facebook account” and continue by providing email and date of birth. What can you do or not do with a Business Account As the owner of a Business Account you can view and edit your pages and ads, add photos or videos and consult stats relating to [...]
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Facebook Strategy with WordPress
10 Steps to Implement your Facebook Strategy with WordPress Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post. The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions. 11 Efficient Facebook Strategies This topic deals with efficient strategies which will efficiently improve your Facebook presence. 7 Ways to jeopardize your Facebook success for sure Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook. 4 Important Facebook features to focus on While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook. Facebook Privacy and Accessibility settings Function of your strategy we will define and optimize [...]
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Search Engine Marketing and Social Network Marketing
Search Engine Marketing and Social Network Marketing Search Engine Marketing and Social Network Marketing go hand in hand in a modern Online Marketing Strategy and yet, they require two completely different approaches. The Ycademy October Seminar will highlight these differences and help participants to structure their content flow in function of the requirements of both models. We will elaborate with each Participant a strategy to build a profitable profile. SEM and The new world order Search Engine Marketing is about the convergence of information and connectivity, it’s about “findability”. Successful SEM takes into account the Information Literacy, Information Architecture and Usability. These are critical components of the new world order. SNM and the fear of getting lost It seems to be a human pattern to connect to each other by fear of getting lost; today the quality of social networks shape and dictate the way our society evolves. Social networks offer free tools to connect and keep in touch with people and we are happy about that “free” service. In fact Social Networks do a lot more: they create profiles for each participant, trace and map our online footprint and judge our responsiveness to topics of interest, kind of other [...]
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Empire Avenue Intro
Original Article at Empire Avenue Intro.
Empire Avenue Presentation This post is for my friends, shareholders and investments in Empire Avenue. It shows you the rational behind my EA performance. Contents Empire Avenue Presentation Where What Why Empire Avenue? The Goal My Needs Help and Support Grab the Icon Where Living in Greece, south of Athens at the beach, the internet is the ideal working place, the more that here in Vouliagmeni, the beaches are equipped with high speed WiFi :-). What I have been developing and building websites for the last 10 years. Today the main demand comes from all over the world for custom design and developments with the aim to gain high visibility on Google and in social networks. Over the years I have built a solid team of partners from all around the globe with whom we share project developments. High demand for WordPress based sites have led to the development of an own highly customizable and optimized framework which has proven its performance and efficiency over the last 3 years. The XO Theme for WP can also be bought as a DIY version at http://semiomantics.com. More recent developments point into the direction of the mobile web, whereas we optimize sites [...]
Copyright © Yorgo Nestoridis – Original Article at Empire Avenue Intro.
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