How to build a Local Website

Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr.

Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations.

In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility.

You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized  for desktops as well as for tablets and mobile phones.

Finally you may notice that surfers prefer visual content to text, which impacts on editing and publishing for multiple platforms.

In order to build high visibility on search returns, you need

• a local website.
• make use of all possible Google Listings pertaining to the geographic location.
• great content and consistent publishing to provide useful information and trigger conversation.

To dominate social networks (Facebook, Google+, Twitter, LinkedIn) we need

• optimized profiles.
• Facebook Pages.
• a consistent flow of information to trigger attention and conversation.
• an optimized set-up to assure traffic back to our websites (let the social networks work for us instead of the opposite).

To dominate the mobile web we need

• mobile versions of our websites (tablets and smartphones).
• mobile search optimization.
• ideally an App.
• easy to use interactive functions.

The answer is similar to managing a business online. There are three main elements I like to focus on:

• an optimized workflow to assure maximum productivity.
• high quality content and content providers.
• an integrated publishing network to hit all the important targets with per platform optimized content.

• Ads from Local Business.
• Ads from external Business wanting to do business locally.
• Eventually by integrating a local directory.
• Eventually by integrating a real estate classifieds feature.
• Eventually by integrating a service and products exchange.
•  … and more.

Just a few ideas:

• Talk about people.
• Talk about events.
• Talk about stories concerning the community.
• Talk about Local Sports, Clubs, Associations.
• Publish Pictures (people like to see their face and place).
• Talk about local business.
• Integrate a news wire from the major’s office.
• Have a local Gossip column.
• Let visitors contribute and discuss content.
• Don’t forget rating.
• Create competitions, contests, top 3 lists.
• Exchange advertising space with local media to promote your site quickly an consistently.
• Bring the conversation from social networks back to your site.
• … and so much more!

I hope this post helps your brainstorming when creating your local project. I will publish shortly a detailed project for my demo community, Vouliagmeni.

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Mobile WordPress and Social Media

The fast evolution of the mobile web has created new needs for publishers, whereas the objective remains to integrate mobile web targets into an existing workflow and to optimize productivity with the help of automated conversion scripts and tools.

At Semiomantics the starting point for our development is the most comprehensive conversion plugin, called WPTouch Pro. WPTouch has released its latest version end of March 2012 with some adjustments for iOS 5.1 and many other fixes and developments:

• * Added: Custom advertising options for iPad

• * Added: Simple caching of desktop functions.php

• * Added: Russian language file

• * Added: Automatic archiving of previous settings in wptouch-data directory

• * Added: Compatibility setting for BuddyPress Mobile AJAX support

• * Fixed: Changing user-agent matching that may have interfered with advertising in certain scenarios

• * Changed: Replaced include with locate_template in theme files, should allow child overrides of custom WPtouch Pro template files

• * Changed: Algorithm to reload settings; may have caused settings to be lost in a certain scenario

• * Updated: All translations based on 2.6 strings

• * Fixed: An issue with Register and Lost password links in Classic

• * Fixed: Video issues with jwPlayer and other video sources and plugins

• * Fixed: An issue which could cause the Share button not to show in Classic mobile theme

• * Fixed: Improved appearance for Embedded Google maps

• * Fixed: Issues with Tweet text encoding in sharing options for Classic

• * Fixed: Search form issues with Skeleton theme

• * Fixed: Admin issues for non-English languages

• * Fixed: Issue where style.min.css was never loaded in child themes of Classic

• * Fixed: Broken admin icons when SSL was enabled in the admin

• * Added: Hungarian language

• * Changed: Adjustments for memory management in Classic iPad theme

• * Fixed: An issue with MapPress embeds

• * Fixed: An issue with JetPack videos

• * Fixed: An issue with Smart Youtube plugin videos

• * Fixed: Issue with blank spaces in custom user agent string

The above recent change-logs indicate the extent of considerations necessary for a serious development of an integrated mobile WP based solution. The reason for such complexity lies amongst others in the following:

1. Increasing WordPress complexity and advanced plugin developments.
2. The multitude of mobile operating systems, browsers and devices of different sizes, display resolutions and aspect ratios.
3. The improved algorithms of Mobile Search.
4. The complexity of Semiomantics’ unbeaten optimization for conventional and mobile search.
5. The popularity of mobile and smart devices and the automated Mobile Search privileging mobile site versions.
6. The popularity of Social Networks and their ever changing integration parameters.

At Semiomantics we aim to make complex matters simple for day to day use. As an author or business, you don’t want to spend your time with technical issues or sitting logged into social networks to keep up with the continuous stream of information and exchanges. You want to do your business and be assured that your message gets spread broadly and that visitors requests are piped to proper destination without your intervention.

Semiomantics Developers are trained to build high end customer specific solutions assuring optimized productivity and workflow.

Based on the above, the Seminar will provide all necessary updates and upgrades for existing and new installations of high end websites, namely those built on Semiomantics XO and EVO frameworks.

During numerous Workshops we will knock participants personal sites into shape to comply with the highest standards.

We will go step by step through the set-up and development of the customized version of each participants author site. This includes the following workshops:

1. Build a Mobile Child Theme for your Website.

2. Build OS specific Icons.

3. Build a Start up screen (image).

4. Build Mobile specific WP 3.0 menus.

5. Custom Links and Icons.

6. Integrate Advertizing: Adsense, Admob, Custom Ads.

7. Custom Post formats for the Mobile theme.

8. Test Plugin compatibility and create your mobile plugin menu.

9. Embed media for Mobile content, YouTube, Vimeo or self-hosted standard h.264 encoded media.

10. Specifics for tablet computing, namely for the iPad and other touch tablets.

We will focus on Facebook in particular. Mobile Facebook is quite restrictive; it is therefore important to learn about what is visible on mobile FB and what cannot be accessed, respectively, how we may work around some of these restrictions.

In fact: Mobile Facebook is quite disappointing, be it whether you access it via the App or the browser. Custom content on app driven canvas pages and page favorites don’t display! Even promoting their link on the wall will not trigger any display. There are some workarounds by using different browsers where you can modify browser settings and simulate a desktop browser, but that’s not a solution for the masses.

Facebook is not here to promote YOUR site but just to grab your content for it’s own purpose.

• We will show you how to work around the problem and take advantage of the FB App and Mobile Site to get most out of it. The goal is to achieve that Facebook works for you and not you for Facebook.

• We will also come back to the desktop version of Facebook, showing how to build the most neutral and minimalist Facebook page for full and perfect control of all your content.

The Ycademy Online Seminar will take place on April 28/29, 2012 starting daily as usual at 1 p.m. London Time and closing at 9 p.m. London time.

All materials and scripts are provided and included.

The cost for this seminar is $85; discounts as usual for Ycademy Pros (please mail Bianca at bianca(at)ycademy.com for the coupon code.

Click on the below image to get your ticket.

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Facebook Page Publishing with New Timeline

As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept.

Semiomantics Facebook Publishing Concept

Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines.

Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and sites.

The Semiomantics Facebook Publishing Concept is in line with Semiomantics proven SEO.

In the center of the concept we position the Semiomantics Publisher, a WordPress based website expanded with all necessary bells and whistles to communicate with Search Engines and Social Networks as well as with the Mobile Web.

The most popular base is Semiomantics XO, the semantic framework and theme developed since 2008. It is not what you add to Semiomantics XO but how you add it that makes the difference when it comes to plugins and add-on software. That’s why Semiomantics XO is mostly used for Customized Websites by professional Developers and Designers.

For the purpose of efficiently publishing to Facebook (and other social networks) Semiomantics has integrated, optimized  and further developed the best Facebook integration scripts out there, allowing to provide customers with an easy to use, homogeneous solution.

Once expanded with Social Media Publishing scripts, the Semiomantics publishing framework provides custom taxonomies specially designed for FB Content creating, publishing and managing. The idea behind this concept is, that all content is published on our own website and when the Facebook page is called, the traffic hits our own site.

From the Dashboard we can set-up an unlimited number of such pages easily and quickly using the same editor as we use for WP dynamic posts or pages.

To get the pages hooked and deeply integrated into Facebook, we need to use the Facebook App and OpenGraph features. Don’t worry, it’s easy to handle once set up:-).

So, once we have created our FB Page content on our website, we create a Facebook App and then a Facebook Page. We link the App with our Website (from the Dashboard) and with the Facebook Page. Adding our App to Favorites on Facebook, we end up with a Favorites Tab on timeline (to the right below the cover image).

Facebook Timeline Page

Facebook Timeline Pages let us display 3 Featured Tabs on the first line, the Photo tab being fixed and cannot be replaced. Using the small icon on the right of the tabs, the page reveals another 8 tabs for additional use and display of apps. There we will lodge our additional pages created on our Website.

We end up with a Facebook page with highly visible tabs leading to content on our website, be it a shop, images, videos, sliders or any other content. By interlinking the so created pages and apps we offer easy navigation for our Facebook readers and can provide all the content you would never want to entrust Facebook with or share a license with Facebook, like for example on your graphics, logos and other content. (See Facebook’s terms.)

The following post will detail the set-up and procedure.

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Ycademy: Facebook, WP and the Mobile Web

This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days.

Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content.

The Seminar will cover the following areas:

• Strategies for Individuals

• Strategies for Businesses

• Strategy for Brands

As you may know, Facebook will change  the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters.

• New Facebook Cover Photo and Profile Image

• Larger, Highlighted and Pinned Posts

• Company Milestones

• New Applications

• Facebook Offers

• FB Insights, Admin Panel and Messaging

• Facebook Advertizing

If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you are ready and up to date before March 31.

To the above Facebook on-board means we will add our own means.

The permanent changes of rules and features on Facebook have lead professionals a long time ago to structure and manage their assets outside of Facebook on a CMS or other appropriate website.

In as much as we are concerned, at the Seminar we will focus on consolidating our own assets on a WP CMS, typically XO or EVO by Semiomantics.

If you don’t talk about your business, someone else will do it — probably not the way you prefer. I guess there is no doubt in the business world about the necessity to take social networks seriously. Not for what they are, but for what users can do to your reputation. Internet promo often is based almost exclusively on testimonials and testimonials can take most any form and shape.

Word of mouth or viva voce has been a proven marketing strategy for ages.There are two principals to it:

1. A recommendation by a trusted person will trigger about the highest conversion rate. 
2. A lot of people blowing into the same horn cannot be wrong.

Ad 1: The most important term is “TRUSTED”; it’s not a matter of numbers but of authority and trust.

Ad 2: 800 Million people are trusting Facebook … 800 Million people cannot be wrong! How does that sound to you? Yeah, we have heard such like about most any product. The fact that the masses use a product will attract new masses by building on the humans’ herd instinct’. And it works! Like Hype works and Spam works. If it didn’t work, fewer people would spam or hype up the junk they are trying to get rid of.

So, how can we profit ethically from the herd instinct and from word of mouth marketing in connection with Facebook?

Join the Seminar to find out :-).

Focusing on one single platform or publishing environment is not enough. To reach out for a maximum of customers, readers or just interested visitors it is of paramount importance to build a strong presence on Search Engines and Social Networks. Equally important is to take into account the increasing importance of the mobile web.

Therefore we need to publish and interlink our content in an efficient way to display on mobile and static devices and at the same time we must optimize it for all sorts of Search Engines as well as Social Networks.

The Seminar will show you how to build an effective publishing network across platforms while preserving productivity.

As usual, just click on the image to get your ticket. Discounts as usual for Ycademy Pros; for the discount code please contact Bianca: bianca(at)ycademy.com

Ycademy Online Seminar March 2012

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Semiomantics XO with CSS3 and HTML5

Time has come to learn about new technologies available for web designers and developers. All common browsers are increasingly able to read and interpret CSS 3 and HTML5 and about all computers are equipped to read java and jQuery. Therefore new possibilities become available to XO developers which we will focus on during the January Seminar.

XO has evolved over the past 4 years along with WordPress Developments. The theme has become responsive and shows perfectly on smart phones and tablets.

Subsequent to the release of WordPress 3.3.x XO needed some adjustments and updates which we have implemented and tested. New design functions become available for advanced customization. XO remains the most flexible theme for custom development, accessible to most anyone.

The goal of the seminar is to become familiar with XO and it’s new features as well as to learn how CSS3, HTML5 and jQuery allow to adapt XO to most any customer’s needs.

Some of the technical issues we will have a detailed look at are:

• Transparencies with CSS3
• Background Sliders
• Mobile Verions using WPTouch Pro
• Content and Frame sliders with Pro Slider and SlideDeck Pro
• Social Network connectivity with FacePages
• How to make a WP theme responsive (adapting to different screen sizes such as Smart Phones Tablets and bigger)

The most obvious expansions are via plug-ins. We will show how to make the best use of plug-ins for the Mobile Web, Social Networking, Social Media Publishing, Social Network Marketing as well as for more attractive display. Time permitting we will look into additional functions, such as shopping cart or marketing specific scripts.

We also will start looking into another important chapter:

How to convert your XO sites into a Mobile App!

In order to make the understanding easier, we will build a new site during the 2 days event. Please join our pre-seminar call on Thursday to prepare the event by setting up a new XO powered site.

All materials will be provided. You will just need some images/photos, videos and other content you may want to use to populate the XO site.

Saturday and Sunday, 28/29 January, 2012 from 1 pm London time till 9 pm London time.

Tickets are available on our new shop at HIOD.com. Please click on the below image to order.

Discounts as usual for Ycademy Pros: Please mail Bianca at bianca(at)ycademy.com for the coupon code.

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Facebook Business Account

What is the difference between a Business and a Personal Account? Which is the ideal solution for you and what are the implications of your choice?

First of all, be aware that according to Facebook rules you are not allowed to use multiple Facebook Accounts. However, you may create multiple Advertizing Accounts as a Managed Advertiser having a dedicated Facebook Representative.

You can set up a Facebook Business Account, if you don’t already have a standard account,

Business Accounts are mainly designed for Advertisers and to manage pages.

To create a business account you start by setting up a Facebook Ad or a Facebook Page.Once you have provided the required information, you will be taken to the log-in page and you will be asked if you have already a Facebook Account.  Select “I do not have a Facebook account” and continue by providing email and date of birth.

As the owner of a Business Account you can view and edit your pages and ads, add photos or videos and consult stats relating to your pages and ads.

You cannot see other users profiles or timelines as Business Accounts have limited access to information of Facebook.

You cannot see Facebook content that does not live on your pages.

Business accounts cannot be found on search or added as friends.

Business accounts cannot send or receive Friends Requests.

A business account can be converted into a regular account. Once done, the process cannot be reversed.

The big disadvantage of Business Accounts are their absence from the internal search and friend feature, making it almost compulsory to spend big time and/or money to promote the content.

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10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Search Engine Marketing and Social Network Marketing

Search Engine Marketing and Social Network Marketing go hand in hand in a modern Online Marketing Strategy and yet, they require two completely different approaches. The Ycademy October Seminar will highlight these differences and help participants to structure their content flow in function of the requirements of both models. We will elaborate with each Participant a strategy to build a profitable profile.

Search Engine Marketing is about the convergence of information and connectivity, it’s about “findability”. Successful SEM takes into account the Information Literacy, Information Architecture and Usability. These are critical components of the new world order.

It seems to be a human pattern to connect to each other by fear of getting lost; today the quality of social networks shape and dictate the way our society evolves. Social networks offer free tools to connect and keep in touch with people and we are happy about that “free” service.

In fact Social Networks do a lot more: they create profiles for each participant, trace and map our online footprint and judge our responsiveness to topics of interest, kind of other profiles (people, market), behaviour and much more. Most people are completely unaware about the hidden part of the iceberg, which in fact defines over short or long how society looks at each individual.

Ycademy Seminar Tickets from here.

A few years back we were master and in control of our CV, Profile and Image online and while the internet played a lesser role in our private life, may people ended up with two different identities: a virtual one and a “real” one.

Since then the internet has become much more intrusive and a large portion of our activity, namely conversation, communication and exchange of products and services take place online. The mobile web is the ultimate step which links participants permanently to the Web. There is fusion between ‘real’ and virtual identity and the control of our identity shifts the longer the more into the hands of those with whom we interact.

Mapping tools allow you to plot an image of your social profile. Issues of interest are for example the number of people you influence. popular tracking and mapping tools are available for example from Klout, another “free” service which ranks people in function of multiple factors pertaining to the traceable social activity.

The Ycademy October Seminar will answer this question and help you to implement profitable strategies for your business.

The online seminar will take place on October 29 and 30, 2011, starting at 1 pm London Time and closing at 9 pm London time on each day.

As usual from HERE

Discounts as usual for Ycademy Pros. Please mail Bianca at bianca(at)ycademy.com.

Thank you.

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2. Look and Perception (Design)

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Copyright © Yorgo Nestoridis - Original Article at Marketing with WordPress Seminar.

Marketing Herbalife on Twitter, Facebook and Google Part 6

The post describes our strategy to fetch the first 1000 followers on Twitter for the purpose of building a list of readers, listeners and people we can engage in conversation with.

Our declared 90 days goal is to rake in 10 leads per day and one sale per day.

Expanding on Twitter

There is a lot of hype around about how to increase your followers on Twitter and most of it is nonsense. However, there seem to be two main strategies used by successful people:

1. Grab whatever you can and sort out later.

2. Go out in a targeted way to find responsive people with whom you can engage in conversation and don’t waste your time on nonsense and producing cyber-waste.

For someone who has already a big list it’s always easy to say: “be selective”. On the other hand, when you start, you try to get the best advise and follow it.

Here is the strategy I will apply to the Nutrinsider twitter account: To start with I will go out and look for people with whom I can share the interest in particular keywords and follow them. The more the better to drive my twitter to a level where the critical mass is reached and where it will then produce more daily followers automatically. I think that that critical mass is somewhere between 1500 and 2000 followers.

So my first goal is to reach the critical mass. From there on I can then just do daily follow-up and sort what’s added, to extract my 10 daily leads.

Lead Generation with Twitter

It’s always the same: you have the choice between spending money on targeted leads or you can produce your leads with your own means.

I prefer to screen the market by myself, using my Semiomantics websites and the visibility created in stead of spending on or other Google Ads or in stead of buying leads from lead companies.

The free lead generator at YORGOO is another site to use for free lead generation. YORGOO will be adapted to become efficient on social networks later this month.

My Twitter Performance

In as much as expansion is concerned, I have implemented the recommendations from the last Ycademy Seminar a week ago and since then my Twitter Account has increased by over 1100 followers.

I will apply the same strategy on Nutrinsider, pushing may be a bit harder :-).

As I am writing, there are 1338 followers on that account.

Nutrinsider on Twitter

The Nutrinsider account on Twitter has just been set up and customized. I will now go and follow a bunch of people to share common interests.

At present the account has 24 followers and we will just speed that up.

More later.

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 1
• Marketing Herbalife on Twitter, Facebook and Google Part 5
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• Marketing Herbalife on Twitter, Facebook and Google Part 4
• Herbalife kills Facebook or the Other Way Around?

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Marketing Herbalife on Twitter, Facebook and Google Part 4

This post describes the set-up of our online infrastructure to Promote and Market Herbalife on Twitter, Facebook and Google. In Part 3 we have discussed our ambitious goals and means needed to meet our expectations.

Nutrinsider our Online Publication

Nutrinsider is our new Online Publication which will serve to build our authority, visibility and consequently traffic, leads and sales. The site script NewsCast from Semiomantics has a newspaper layout, allowing to feature up to 20 categories just on the home page for quick information. The layout is designed to provide an interesting surfing experience due to the automated embedding of visual elements.

Graphic design is provided by Bianca Gubalke from South Africa, my preferred graphic art designer. Have a look at the first shot of the work in progress:

View the details by clicking on the picture; this is just the first shot, whereas Bianca has already loaded background graphics to give the site a personalized touch and feel. The color scheme is between blue and green, typography is still on default but will be modified.

We have pulled in a few posts via RSS to test RSS feed inflow and to have some posts to test display on site as well as impact on Google.

Nutrinsider on Twitter

Our new Twitter Account is already featuring our customized background graphics from Bianca Gubalke.

As you can see I am just following my personal Twitter account to get some flow going and to test the power of communication and publishing of our Semiomantics scripts.

The good old joke about the bra and the hat had to serve for a first test, and guess what: Google sent us flowers right away.

Our tweet targeting an old joke pulled in from a joke network and published on Nutrinsider via RSS feed, triggered multiple Google entries, namely if you check the combination of Lose Weight with the word Bra and Hat :-)

It is not surprising to find us on Google Top 10 under the wording of the tweet (what did a bra say to a hat), what is of more interest is that the script automatically creates the association of our tweet with the main keywords of the website and triggers targeted entries in function of the definition and configuration of our publishing framework.

On Lose Weight Bra and on Lose Weight Hat you will find Nutrinsider on Google Top 10, which does not mean a big deal about ranking but it shows that Google picks up our entries extremely fast, indexes them and lists them where our intentions are.

Brilliant stuff our site script.

Configuring our Publishing Framework

The next step will be to configure our publishing framework for social network publishing purposes and for optimized communication with Google. We want to achieve that Google indexes us on each of our main targeted keywords and that Nutrinsider as a whole gains authority under those keywords. This process should be finished later today.

Social Network Publishing

We will need to optimize communication with Twitter and make sure that we can be found under our keywords. The publishing process needs to be mostly automated and we need to assure viral distribution. Once our social network publishing concept is implemented on Twitter we will move on to Facebook, which is just a link away.

Semiomantics Services

Just for the record: Semiomantics Professional Publishing Scripts come with installation and configuration as well as basic graphic markup. Customization, script installations, add-on modules are included and delivered after testing. Direct collaboration between designer, developer and customer speeds up the implementation of each project.

More later today.

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 1
• Marketing Herbalife on Twitter, Facebook and Google Part 3
• Marketing Herbalife on Twitter, Facebook and Google Part 2
• Marketing Herbalife on Twitter, Facebook and Google Part 5
• Google Top 10 Online Seminar July 2009

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Marketing Herbalife on Twitter, Facebook and Google

Marketing Herbalife on Twitter is like marketing most anything on Twitter: it requires a goal, a concept, a strategy and the means to implement the plan. Focus and Consistency are the 2 additional ingredients which will lead to success.

Back in 2002, while testing MLM marketing online, I earned over $10 000 per month exclusively by selling Herbalife products online.

I have abandoned the MLM industry end of 2002 to build my own online business, implementing marketing concepts by building high performance websites and publishing networks aiming high visibility on Google Top 10, empathy and conversion.

Check me out on Google under the Keyword Google Top 10. This is what I see when checking as I am writing, rank 7, and there is more on page 2.

Herbalife Marketing: Two different Purposes

Marketing Herbalife on Google - Video

Herbalife Distributors pursue two purposes:

1. Selling Products to earn an income.

2. Expanding the Network (Downline) to leverage on the MLM structure and pay plan.

This series of posts will deal with Marketing and Promoting Herbalife Products and Business opportunity online using Twitter, Facebook and Google.

Herbalife Marketing with Google Ads

Herbalife Distributors often use replicated lead generation pages, which due to the nature of replication have little chance to gain visibility on Google.

The advantage of such squeeze, splash or landing pages is that the Distributor does not need to be internet savvy, he just needs to “drive traffic to the page”.

Google Ads provide a system allowing anyone to target prospects on a keyword based model, whereas the advertisers bid for the keywords. Google is selling keywords on auction bases, the advertiser bids for the best possible exposure.

The goal consists in spending less on ads than to earn on conversion. If a Herbalife Distributor rakes in $320 for a new Supervisor recruited using Google ads, then the deal would be brilliant; however the truth is, that Google advertising cost has tremendously increased since 2002 when we could advertise for 1 cent per click and when with 5 cents per click you already looked like a hero.

The disadvantages of the Google Ads concept for Herbalife Distributors

Relying only on Google Ads is an expensive venture, the more that only few people know, what a new supervisor actually costs when recruited by using Google Ads. In fact the reward on the advertising Dollars spent does not just come from the recruiting commission, but form the future earnings upline achieves from the activity of the new supervisor. The same idea is used as a base for calculation at eBay, Amazon and other online commercial ventures.

How to be Successful in Herbalife recruiting using Google Ads

Let’s suppose you have some knowledge about keywords, targeting and AdWords, then you can figure out how many clicks you need to get one lead, and how many leads you need to sell one business pack and how many business packs you need to sell to get one new Supervisor, and … you will know the average price you pay per click and the time frame within which you have to get these clicks to be successful.

This knowledge lets you easily budget your business.

Let’s say you need 30 clicks to get 1 lead at 50 cents a click, then every lead costs you $15

Let’s say you need 10 leads to sell a Business Pack, then each business pack entails marketing cost of $150

Let’s say out of  5 Business Packs sold you recruit one Supervisor, that means your Supervisor costs $750 in Marketing Cash.

You will get $320 in commissions for the 4000 Points sold, you are in the red with $430.

That is when you are told: the money is in the follow-up. And it’s true, that’s where the money is, provided you have someone to follow-up upon in the first place.

Who right in his mind would use Google Ads to Recruit for Herbalife – or any MLM?

The answer is simple: your upline would.

Why? Because he builds his downline with the cumulative marketing efforts provided by himself and his downline. In other terms, you need to be able to split and “share” your marketing budget with downlines to bring your own marketing cost down to below your direct commission income level.

Here is how it works:

Suppose you are a Supervisor and you have 9 downline Supervisors.

You team up and everyone kicks in $100 per month to a joint AdWords campaign, that’s a total budget of $1000. Now let’s play the statistics according to the above assumptions:

From your point of view, as the upline, your team will grow by one new supervisor; you don’t know where in your downline, it could be a direct hit or it could be on the account of one, and one only of your downlines.

Your winning downline spent $100 and makes $320. You spent $100 and you make your 5%, that’s $200. You two are in the black, whereas the other 8 team members have been paying for your success.

After 4 months, you will have 4 new supervisors and  the team has made 4 x $320 = $1280 plus your 4 times $200, totalling $2080 if your new supervisors went all under one of your direct downlines. At the same time your team has spent $4000 or $400 a person.

At this point only one person in the team is statistically in the black, and that is the upline. Statistically all team members have spent $400 and 4 of them have made $320. The latter are in the red by $80, while the other 5 team members are in the red by $400 each and you, the upline you are in the black with at least $400.

After 10 months (we neglect here the contribution by the new supervisors, which will worsten the stats for your initial team members individually), you will have 10 new supervisors, one a direct downline, the others underneath.

Each team member will have spent $1000 and each will have made $320, i.e. they lose $680

You, as their upline will have spent $1000 and you made one time $320 and 9 times $200=$1800, totaling $2120, earning on the operation $1120.

This is the math!

But it gets worse:

Herbalife Distributors compete against each other for keywords

There are many Herbalife Distributors promoting their Business Opportunity on Google, which per se is not a bad idea. However, there is not unlimited traffic on the targeted keywords and many teams target similar keywords, competing with each other for the best spots and overbidding each other to get most of the valuable traffic. This way, in general, there are only two parties which make money for sure: Google and Herbalife the Company (they don’t spend a dime and their global distributorship and sales grow), while you as a distributor, you overpay your clicks because of the internal competition.

The solution to the problem

There are 3 solutions:

1. Become an upline and deal with your team as described above, making sure that you grow faster than people drop out. This will work and as some of your downlines will grow as well you will reach the critical mass soon where you don’t need to contribute to the marketing effort anymore (financially).

2. Get Google Traffic with a highly visible website on Google. Invest into your own marketing arm, a top notch SEO tuned website and get organic Google Top 10 listing under the relevant keywords.

3. Look for additional marketing strategies to complete your Google strategy and decrease the average marketing cost per conversion; this is what we want to look at when talking about Marketing Herbalife on twitter and Facebook.

The main benefit of our Herbalife Marketing Solution

Marketing Herbalife or any MLM online needs a global approach to streamline the effort and to hit two targets at the same time, Google and Social networks such as Twitter and Facebook.

This Marketing concept unites Google Top 10 chasing as well as Social Media Marketing; it may replace completely or partially Google Ads budgets.

This Marketing concept is designed to generate individual results as well as team results, unlike the above described GoogleAds concept used by many Herbalife Distributor teams where individuals are playing with too small of a budget to achieve significant  individual results in useful time. (Useful time means, before Distributors abandon and stop their marketing effort.)

Watch out for Marketing Herbalife on Twitter, Facebook and Google Part 2

Read also:

• Marketing Herbalife on Twitter, Facebook and Google Part 6
• Marketing Herbalife on Twitter, Facebook and Google Part 4
• Marketing Herbalife on Twitter, Facebook and Google Part 2
• Marketing Herbalife on Twitter, Facebook and Google Part 3
• Working from Home

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Twy2 Twitter Network Builder

New Twitter Marketing Tool for Online Network Builders, Twy2 will hit the market later today.

This little application is built to help you expanding your Twitter Network and to convert your Social Media Marketing into leads, traffic and sales.

This week’s YORGOO Calls (daily at 9 pm London Time at yorGOtalk) will deal with setting up your Twy2 as well as we will show you how to use the tool to expand your existing business and social network.

Make Money on Twitter with Twy2

Twy2 is a free give away. Users get it in exchange for a message to their Twitter. Built in “Follow me” is optional and welcome. While the first release will simply promote Twy2 itself, every user of Twy2 is free to target an own give away, an opt-in page, a lead generator, a promo site or whatever you like to bring in front of your friends. Twy2 is a Money Maker to be used with Twitter.

Viral Marketing on Twitter

Every person who grabs your freebie, promotes automatically your target site. On Twitter, this can fast explode to a real buzz.

Support for Twy2

Please post support requests, testimonials and your ideas about how to use Twy2 as comments to my Blog HERE

Note

Make sure you provide value to your target prospects and friends.

How to use Twy2: Example

I use Twy2 as a free give away providing Networkers with the hottest tool to expand their Twitter Network in a legitimate way. The targeted download site is YORGOO, my lead generator. Prospects will log in and download their Twy2.

Get the idea? :-).

You can use your Twy2 exactly in the same way by targeting your YORGOO.

Join our Calls and you will see that there is no limit about how to create a buzz on Twitter promoting your Services, Products or Business.

Free Hosting for Twy2

If you need hosting for your Twy2, please contact us at yorGOhelp and we will host your Twy2 for free.

We are looking forward to your comments, testimonials and success with Twy2.

Read also:

• Google Top 10 with Nutrinsider
• Social Network Publishing 2.0 – Seminar
• Make Money with Twitter Part 2
• Make Money with Twitter Part 1
• Make Money with Twitter

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Social Network Publishing by Ycademy

The “Make Money with Twitter” Model lined out in Part 1 and Part 2 has been implemented this week-end by the webmasters participating at the Ycademy Online Seminar dealing with Social Network Publishing and Marketing.

New Generation Websites

The new site scripts, NewsCast by Semiomantics have replaced the original YORGOO Press scripts. The new publishing framework is faster, more image focused and more interactive. The new sites have the same publishing power as all Semiomantics scripts with a Google Top 10 performance second to none.

Seminar participants have quickly adapted to the new environment and customized their sites with ease. Have a look at the professional look of some of the sites resulting from the workshops at the seminar:

[Show as slideshow]

[View with PicLens]

Congratulations to all participants, this was not an easy one!

Social Network Publishing 2.0

The second big issue of the seminar was to implement streamlined Social Network Publishing and to link the NewsCast site to Twitter and subsequently to other social networks.

What was achieved was complete interactivity between the sites and Twitter as well as automated in- and outflow of communication streams, following the YORGOO Publishing Model. Contrary to other Models, Semiomantics Script users remain in total control of their communication flow and do not entrust third party aggregators with the management of their destiny.

Customizing Twitter

One of the relaxing issues was the customization of Twitter where participants showed a lot of creativity and an eye for visual integration.

Examples from Laetitia Paris, integrating twitter to Zoom Terre and Global Sports integrating GlobalSwagger with Global Sports US as well as our new Yvity Site:

This is just the visible part of the iceberg: more work has been accomplished in the background about which we will report shortly after measuring the Google Top 10 performance as well as the expansion of the concerned Twitter accounts.

Conclusion

As usual, the seminar has been packed with goodies, but never before have we been able to knock down such a workload in two days.

Thanks to all Participants who have put their energy and focus to one of the most exciting topics online.

Read also:

• Social Network Publishing 2
• Social Network Publishing Model
• Google Top 10 Dominate your Keyword 3
• Interactive Video Blog News
• Work at Jelly Communication

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Make Money with Twitter

Make money with Twitter is a hot topic and many Twitterers wonder how all those hours spent could be converted into cash.  Now you can make money by Publishing Twitter Ads automatically!

Here is How:

Make Money with Twitter Step 1

Magpie is a Twitter advertising agency which feeds ads into your twitter account for cash. You can set the frequency as well as you can mark advertising tweets so that they are recognizable by your friends. You also can set filters and require pre-approval of the ads delivered to your Twitter. I have joined Magpie as an Advertiser and as a Publisher.

Join Magpie

I am not a heavy weight on Twitter; my Twitter is on autopilot as per the recommendations from Ycademy (May 2009 Seminar). Magpie estimates my present monthly earning potential at $182.58:

Make Money with Twitter Magpie

Make Money with Twitter Step 2

Configure your Magpie and start twittering!

Make Money with Twitter Step 3

Follow your earning stats in your Magpie back-office and cash-out!

How to Make Double Money with Twitter?

Watch out for our next post about this topic or join the Ycademy Online Seminar 2009 about Social Network Publishing.

Read also:

• Make Money with Twitter Part 2
• Make Money with Twitter Part 1
• Make Money with Twitter
• Google Top 10 with Nutrinsider
• Twy2 Social Network Marketing Tool for Twitter

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Social Network Publishing Model

In a recent post we have described a simple social network publishing model to be used to reach Google Top 10 using Twitter. That model was minimalist and simple, however it works very well. This post will give some more details about “how it works”. Yesterdays experiment with the keyword “Social Network Publishing” is a live demo of what this post contains.

Social Network Publishing: Content

At the base there is content. Stuff which may be of interest to readers. In the case of Twitter, people either punch in that they are just brushing their teeth with their mouse or that they have just found a funny clip or an interesting website.

The content is the clip, the interesting post or picture. Publishing to Social Networks means talking about “what we are doing” in respect to particular content.

This is where Social network Marketing comes in: if the content we are posting about is commercial or has a commercial aspect, then the beneficiary of that content gets his promotion. The beneficiary is the owner of the commercial link (affiliate link, sales page, PayPal button and so on).

Social Network Marketing is using Social Network Publishing strategies to bring commercial content in front to a maximum of more or less interested people.

In clear: Your Goal is to funnel your commercial hooks into Social Networks and to multiply them (viral expansion) throughout the Social Network.

There fore it is important to prepare your content before posting to social networks.

Social Network Publishing: Means

The most direct way to publish is from inside the social network, meaning you log in and glue whatever you like to share to your wall.

Posting from inside is cheap, as it is for free. However, the money you save you spend in time. Working just from inside is time consuming and then, you still need a place to send your followers to for the content, which ideally is your website, but which could also be just affiliate links from which you can expect some rewards in case of conversion.

To make things more efficient, I prefer using a personal website from which I can initiate the information flow into Social networks. This website is a typical example.

Then, to monitor the flow and to recover the feed backs, I drive the content of my wall out of the social network, again into my own website (can be the same or a second site. I prefer using a second site or the type U Q Me to aggregate all streams from various social networks.

Finally, I would like to convert the Social Network Feed streams into Google efficient content. For this reason I grab the content from the aggregator (U Q Me) and feed it into Google efficient contextual frameworks, such as a YORGOO Booster or a YORGOO Blaster.

Social Network Publishing : Automation

Once the Publishing Model in place, your processes are highly automated as you only need to initiate the flow of information. You could even do better: you could automate the initiation as explained in the Ycademy Seminar “Set and Forget”:

Automation using technical means or automation counting on the viral potential of social network publishing.

Social Network Publishing from the Beach

Using Semiomantics Frameworks and Ycademy strategies, I can quietly stay at the beach while the web and those hanging out there are working for me :-).

Hey, I have even a better model in store:

Get our of the Google Top 10 Slavery

The Google Top 10 Slavery is based on the fact, that to maintain Google Top 10 positions, you need to continuously update your dynamic content and you must continuously promote your static content.

At the Ycademy Seminar taking Place on July 25 and 26 we will show you how to get rid of the Google Top 10 chains using Semiomantics and Ycademy recommendations for Social Network Publishing.

Find more information about the Seminar on Google :-).

Read also:

• Google Top 10 Dominate your Keyword
• Google Top 10 Dominate your Keyword 3
• Make Money with Twitter
• Google Top 10 Dominate your Keyword 2
• Google Top 10 Formula

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Google Top 10 Dominate your Keyword 2

This series of post demonstrates a fast and efficient way to dominate a keyword on Google Top 10. We apply strictly the recommendations from Ycademy and Semiomantics and we expect a tangible result within the next few days. This is day 1.

Google Top 10 Step 5

Social Network Publishing Installation

Subsequent to our earlier post we have registered the 2 domains socialnetworkpublishing.net and socialnetworkpublishing.org.

We have then contracted two separate cPanel accounts from ChiHosters on two different servers and IP addresses.

We have then set up a Semiomantics YORGOO Booster script on Social Network Publishing Net (WP 2.8.2) and a Semiomantics YORGOO Booster Script on Social Network Publishing Org, with a backbone from WP 2.7.1.

We have also configured the two sites according to recommendations and we have posted a first post to each site, making reference to Social Network Publishing.

Note: Both sites are ads free for the time being.

Google top 10 Step 6

Social Network Publishing On-site and Off-site Optimization

On both sites we use a customized permalinks structure  as per Booster and Blaster instructions. We have added the Ping list from YORGOO Booster to Social Network publishing NET and the Ping list from YORGOO Publishing to the ORG site.

We have created one category on each site, “Social Network Publishing”. The Name of both sites is Social Network Publishing.

In stead of using All-in-one-SEO Pack we use a modified version from Semiomantics, a prototype, which, subject to successful testing, will be integrated to Boosters and Blasters in the near future.

Further optimization will be achieved with an unorthodox use of YORGOO Ads.

Google Top 10 Step 7

Social Network Publishing Indexing and Content

Now we are looking for quick indexing (by Google) and for this reason we put some meet on the bone. We syndicate some posts from YORGOO Publishing into the ORG site; the ORG site belongs to YORGOO Publishing.

We also syndicate some posts from Yorgo Nestoridis into the NET site; NET is attached to Yorgo Nestoridis. We edit a few posts to make their content unique. Copyrights are no issue as all concerned posts are from YN.

Now we wait for Google to notice our new babies.

Google Top 10 Step 8

Social Network Publishing: Linking

While we are waiting for Google to index the site, we take the time to add some links to our sites: we create two categories, the blog roll and contributors. Contributors are mainly links back to sites we receive content from for re-publishing or re-editing. The Blog roll will be used for a mix of contextual and commercial sites representing an interest; we use ‘dofollow’ on all links.

Google Top 10 Next Step

For the time being, we leave it as is; we could go and claim the site on Technorati and other bookmarking sites, but we prefer to just post an article or two about the new sites to one of our blogs.

Once we are indexed on Google, we will fine-tune the sites to storm Google Top 10 on our keyword Social Network Publishing.

Read also:

• Social Network Publishing Model
• Google Top 10 Dominate your Keyword
• Make Money with Twitter
• Aka-Aki
• Social Media Marketing by Ycademy

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.