How to build a Local Website

Go Local is the name of the game in 2011/12 and the success of bringing the global web developments back home is a trend of the time. First it was about tagging people, now we tag locations, be it on social networks such as Facebook or on Photo sites, such as Picasa or Flickr.

Based on the fact that surfers search for and prefer local business to cross border transactions, social networks namely have built in the local tags and stimulate users to hook media and events to geographically tagged locations.

In order to dominate the local market, you need to assess the use of the internet your neighbors make; chances are that they mostly hang out on social media, search Google and use email. This is of course an extremely simplified view but it gives an indication about where we need to build high visibility.

You also want to have an idea about how people access the net and websites; you will notice an increased use of mobile deices, which means that your content needs to be formatted and optimized  for desktops as well as for tablets and mobile phones.

Finally you may notice that surfers prefer visual content to text, which impacts on editing and publishing for multiple platforms.

In order to build high visibility on search returns, you need

• a local website.
• make use of all possible Google Listings pertaining to the geographic location.
• great content and consistent publishing to provide useful information and trigger conversation.

To dominate social networks (Facebook, Google+, Twitter, LinkedIn) we need

• optimized profiles.
• Facebook Pages.
• a consistent flow of information to trigger attention and conversation.
• an optimized set-up to assure traffic back to our websites (let the social networks work for us instead of the opposite).

To dominate the mobile web we need

• mobile versions of our websites (tablets and smartphones).
• mobile search optimization.
• ideally an App.
• easy to use interactive functions.

The answer is similar to managing a business online. There are three main elements I like to focus on:

• an optimized workflow to assure maximum productivity.
• high quality content and content providers.
• an integrated publishing network to hit all the important targets with per platform optimized content.

• Ads from Local Business.
• Ads from external Business wanting to do business locally.
• Eventually by integrating a local directory.
• Eventually by integrating a real estate classifieds feature.
• Eventually by integrating a service and products exchange.
•  … and more.

Just a few ideas:

• Talk about people.
• Talk about events.
• Talk about stories concerning the community.
• Talk about Local Sports, Clubs, Associations.
• Publish Pictures (people like to see their face and place).
• Talk about local business.
• Integrate a news wire from the major’s office.
• Have a local Gossip column.
• Let visitors contribute and discuss content.
• Don’t forget rating.
• Create competitions, contests, top 3 lists.
• Exchange advertising space with local media to promote your site quickly an consistently.
• Bring the conversation from social networks back to your site.
• … and so much more!

I hope this post helps your brainstorming when creating your local project. I will publish shortly a detailed project for my demo community, Vouliagmeni.

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Mobile WordPress and Social Media

The fast evolution of the mobile web has created new needs for publishers, whereas the objective remains to integrate mobile web targets into an existing workflow and to optimize productivity with the help of automated conversion scripts and tools.

At Semiomantics the starting point for our development is the most comprehensive conversion plugin, called WPTouch Pro. WPTouch has released its latest version end of March 2012 with some adjustments for iOS 5.1 and many other fixes and developments:

• * Added: Custom advertising options for iPad

• * Added: Simple caching of desktop functions.php

• * Added: Russian language file

• * Added: Automatic archiving of previous settings in wptouch-data directory

• * Added: Compatibility setting for BuddyPress Mobile AJAX support

• * Fixed: Changing user-agent matching that may have interfered with advertising in certain scenarios

• * Changed: Replaced include with locate_template in theme files, should allow child overrides of custom WPtouch Pro template files

• * Changed: Algorithm to reload settings; may have caused settings to be lost in a certain scenario

• * Updated: All translations based on 2.6 strings

• * Fixed: An issue with Register and Lost password links in Classic

• * Fixed: Video issues with jwPlayer and other video sources and plugins

• * Fixed: An issue which could cause the Share button not to show in Classic mobile theme

• * Fixed: Improved appearance for Embedded Google maps

• * Fixed: Issues with Tweet text encoding in sharing options for Classic

• * Fixed: Search form issues with Skeleton theme

• * Fixed: Admin issues for non-English languages

• * Fixed: Issue where style.min.css was never loaded in child themes of Classic

• * Fixed: Broken admin icons when SSL was enabled in the admin

• * Added: Hungarian language

• * Changed: Adjustments for memory management in Classic iPad theme

• * Fixed: An issue with MapPress embeds

• * Fixed: An issue with JetPack videos

• * Fixed: An issue with Smart Youtube plugin videos

• * Fixed: Issue with blank spaces in custom user agent string

The above recent change-logs indicate the extent of considerations necessary for a serious development of an integrated mobile WP based solution. The reason for such complexity lies amongst others in the following:

1. Increasing WordPress complexity and advanced plugin developments.
2. The multitude of mobile operating systems, browsers and devices of different sizes, display resolutions and aspect ratios.
3. The improved algorithms of Mobile Search.
4. The complexity of Semiomantics’ unbeaten optimization for conventional and mobile search.
5. The popularity of mobile and smart devices and the automated Mobile Search privileging mobile site versions.
6. The popularity of Social Networks and their ever changing integration parameters.

At Semiomantics we aim to make complex matters simple for day to day use. As an author or business, you don’t want to spend your time with technical issues or sitting logged into social networks to keep up with the continuous stream of information and exchanges. You want to do your business and be assured that your message gets spread broadly and that visitors requests are piped to proper destination without your intervention.

Semiomantics Developers are trained to build high end customer specific solutions assuring optimized productivity and workflow.

Based on the above, the Seminar will provide all necessary updates and upgrades for existing and new installations of high end websites, namely those built on Semiomantics XO and EVO frameworks.

During numerous Workshops we will knock participants personal sites into shape to comply with the highest standards.

We will go step by step through the set-up and development of the customized version of each participants author site. This includes the following workshops:

1. Build a Mobile Child Theme for your Website.

2. Build OS specific Icons.

3. Build a Start up screen (image).

4. Build Mobile specific WP 3.0 menus.

5. Custom Links and Icons.

6. Integrate Advertizing: Adsense, Admob, Custom Ads.

7. Custom Post formats for the Mobile theme.

8. Test Plugin compatibility and create your mobile plugin menu.

9. Embed media for Mobile content, YouTube, Vimeo or self-hosted standard h.264 encoded media.

10. Specifics for tablet computing, namely for the iPad and other touch tablets.

We will focus on Facebook in particular. Mobile Facebook is quite restrictive; it is therefore important to learn about what is visible on mobile FB and what cannot be accessed, respectively, how we may work around some of these restrictions.

In fact: Mobile Facebook is quite disappointing, be it whether you access it via the App or the browser. Custom content on app driven canvas pages and page favorites don’t display! Even promoting their link on the wall will not trigger any display. There are some workarounds by using different browsers where you can modify browser settings and simulate a desktop browser, but that’s not a solution for the masses.

Facebook is not here to promote YOUR site but just to grab your content for it’s own purpose.

• We will show you how to work around the problem and take advantage of the FB App and Mobile Site to get most out of it. The goal is to achieve that Facebook works for you and not you for Facebook.

• We will also come back to the desktop version of Facebook, showing how to build the most neutral and minimalist Facebook page for full and perfect control of all your content.

The Ycademy Online Seminar will take place on April 28/29, 2012 starting daily as usual at 1 p.m. London Time and closing at 9 p.m. London time.

All materials and scripts are provided and included.

The cost for this seminar is $85; discounts as usual for Ycademy Pros (please mail Bianca at bianca(at)ycademy.com for the coupon code.

Click on the below image to get your ticket.

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Facebook Page Publishing with New Timeline

As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept.

Semiomantics Facebook Publishing Concept

Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines.

Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and sites.

The Semiomantics Facebook Publishing Concept is in line with Semiomantics proven SEO.

In the center of the concept we position the Semiomantics Publisher, a WordPress based website expanded with all necessary bells and whistles to communicate with Search Engines and Social Networks as well as with the Mobile Web.

The most popular base is Semiomantics XO, the semantic framework and theme developed since 2008. It is not what you add to Semiomantics XO but how you add it that makes the difference when it comes to plugins and add-on software. That’s why Semiomantics XO is mostly used for Customized Websites by professional Developers and Designers.

For the purpose of efficiently publishing to Facebook (and other social networks) Semiomantics has integrated, optimized  and further developed the best Facebook integration scripts out there, allowing to provide customers with an easy to use, homogeneous solution.

Once expanded with Social Media Publishing scripts, the Semiomantics publishing framework provides custom taxonomies specially designed for FB Content creating, publishing and managing. The idea behind this concept is, that all content is published on our own website and when the Facebook page is called, the traffic hits our own site.

From the Dashboard we can set-up an unlimited number of such pages easily and quickly using the same editor as we use for WP dynamic posts or pages.

To get the pages hooked and deeply integrated into Facebook, we need to use the Facebook App and OpenGraph features. Don’t worry, it’s easy to handle once set up:-).

So, once we have created our FB Page content on our website, we create a Facebook App and then a Facebook Page. We link the App with our Website (from the Dashboard) and with the Facebook Page. Adding our App to Favorites on Facebook, we end up with a Favorites Tab on timeline (to the right below the cover image).

Facebook Timeline Page

Facebook Timeline Pages let us display 3 Featured Tabs on the first line, the Photo tab being fixed and cannot be replaced. Using the small icon on the right of the tabs, the page reveals another 8 tabs for additional use and display of apps. There we will lodge our additional pages created on our Website.

We end up with a Facebook page with highly visible tabs leading to content on our website, be it a shop, images, videos, sliders or any other content. By interlinking the so created pages and apps we offer easy navigation for our Facebook readers and can provide all the content you would never want to entrust Facebook with or share a license with Facebook, like for example on your graphics, logos and other content. (See Facebook’s terms.)

The following post will detail the set-up and procedure.

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Ycademy: Facebook, WP and the Mobile Web

This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days.

Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content.

The Seminar will cover the following areas:

• Strategies for Individuals

• Strategies for Businesses

• Strategy for Brands

As you may know, Facebook will change  the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters.

• New Facebook Cover Photo and Profile Image

• Larger, Highlighted and Pinned Posts

• Company Milestones

• New Applications

• Facebook Offers

• FB Insights, Admin Panel and Messaging

• Facebook Advertizing

If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you are ready and up to date before March 31.

To the above Facebook on-board means we will add our own means.

The permanent changes of rules and features on Facebook have lead professionals a long time ago to structure and manage their assets outside of Facebook on a CMS or other appropriate website.

In as much as we are concerned, at the Seminar we will focus on consolidating our own assets on a WP CMS, typically XO or EVO by Semiomantics.

If you don’t talk about your business, someone else will do it — probably not the way you prefer. I guess there is no doubt in the business world about the necessity to take social networks seriously. Not for what they are, but for what users can do to your reputation. Internet promo often is based almost exclusively on testimonials and testimonials can take most any form and shape.

Word of mouth or viva voce has been a proven marketing strategy for ages.There are two principals to it:

1. A recommendation by a trusted person will trigger about the highest conversion rate. 
2. A lot of people blowing into the same horn cannot be wrong.

Ad 1: The most important term is “TRUSTED”; it’s not a matter of numbers but of authority and trust.

Ad 2: 800 Million people are trusting Facebook … 800 Million people cannot be wrong! How does that sound to you? Yeah, we have heard such like about most any product. The fact that the masses use a product will attract new masses by building on the humans’ herd instinct’. And it works! Like Hype works and Spam works. If it didn’t work, fewer people would spam or hype up the junk they are trying to get rid of.

So, how can we profit ethically from the herd instinct and from word of mouth marketing in connection with Facebook?

Join the Seminar to find out :-).

Focusing on one single platform or publishing environment is not enough. To reach out for a maximum of customers, readers or just interested visitors it is of paramount importance to build a strong presence on Search Engines and Social Networks. Equally important is to take into account the increasing importance of the mobile web.

Therefore we need to publish and interlink our content in an efficient way to display on mobile and static devices and at the same time we must optimize it for all sorts of Search Engines as well as Social Networks.

The Seminar will show you how to build an effective publishing network across platforms while preserving productivity.

As usual, just click on the image to get your ticket. Discounts as usual for Ycademy Pros; for the discount code please contact Bianca: bianca(at)ycademy.com

Ycademy Online Seminar March 2012

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Best Portfolio and Photo Custom Theme: Semiomantics EVO

WordPress offers a perfect backbone for Media Publishing and eCommerce on a single site.

Semiomantics Developments for WordPress assemble the best modules available to offer custom solutions to satisfy the needs of professionals. EVO is a theme base for custom design and development focusing namely on media producers, photographers, graphic and web designers.

Semiomantics EVO is based and inspired by the work of the best designers and developers out there who take advantage of the latest developments of WordPress, HTML5, CSS3, Java, Ajax and the mobile web.

Code and Scripts have been adapted and modified to satisfy Semiomantics’ highest standards of optimization for excellent publishing, targeting Search Engines and Social Networks.

Semiomantics EVO replaces the flash template Semiomantics Evo and constitutes a second cord on Semiomantics Arc.

The recent release of XO Edition 2012 remains the blockbuster product of Semiomantics in 2012; however we are working on a new XO which will replace XO 12. A new architecture will allow to eliminate some of the heavy plugins we are using at present with XO namely to satisfy the standards of mobile development.

Semiomantics EVO is the ideal platform for high quality editing, media publishing and eCommerce. Semiomantics Developers and Designers are invited to join the Ycademy February Online Seminar which is held this coming week-end.

Shoot Images and Videos with your camera or mobile device, load them to your EVO (can be done from the mobile device directly) and let EVO share your content with your friends and acquaintances on Social Networks without losing the control over your media or products. The shop is easily accessible, fully integrated and can also be added to your Facebook page for example.

Look out for more soon.

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Semiomantics EVO Developer Theme

2 years ago, about at the same time of the year, we have built Evo, an Action script driven Flash photo and portfolio website.

This time we will make use of HTML5, CSS3 and Java Script to customize Semiomantics EVO, a Semiomantics development for Developers.

Flash is not anymore a smart option for development for as long as Apple mobile devices are as popular as they are and for as long as mobile Apple devices will not display Flash. Therefore we have been looking for an alternative to produce smashing and eye-catching sites based on HTML5.

Of course the good old Evo Flash driven sites still look great. As a lot of work has been put into them we will try to use namely all the edited images and footage in the new EVO version.

Semiomantics Evo Flash Version 2009

Semiomantics Evo Flash Version 2009

The biggest changes are:

• EVO is now powered by WordPress
• EVO does not use any Flash but is a responsive HTML5, CSS3 and Java script theme.

The new EVO assembles the ultimate in WordPress design and features for modern media display. Ideal for photographers, EVO features not less than 6 different Gallery Types. Galleries can be displayed most anywhere and the number is unlimited.

EVO can also display EXIF and location data.

The high resolution background slider will assure clean display also beyond resolutions of 2500 px equivalent.

Custom sidebars for pages and categories.

Finally: the script is eCommerce ready!

Semiomantics EVO 2012 Developer Edition

Semiomantics EVO 2012 Developer Edition Light

Become familiar with a new generation WordPress Theme and develop on the given bases a personal template for further customization.

Learn how to replace the existing Evo sites with the WordPress based responsive EVO.

(More to come.)

Licensed Software is provided.

To build the new site, add a sub-domain to your main site (author blog) and call it for example media, photo or portfolio or similar. (We will discuss this at the pre-seminar call on Tuesday February 21, 2012.

Ticket price $85, the usual discounts for Ycademy Pros apply. Please ask Bianca for the discount code: bianca(at)ycademy.com.

Click to Get your Ticket

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New Semiomantics XO Theme for WordPress

The above Screenshots represent just some of the pages, features and looks the 2012 Edition of the high performance XO Theme for WordPress has up its sleeves. The above site is the fruit of the 2 Days Ycademy Online Seminar for Semiomantics Developers and designers.

The 2012 Edition of XO is focused on even more flexibility in as much as editing, cross-browser and cross-platform compatibility are concerned.

The Site displays perfectly on Mobile devices, showing responsiveness also of the plugged in scripts chosen of which some have been adapted to satisfy the high standards of Semiomantics Publishing Scripts for Excellence.

The site elaborated at the Ycademy Online Seminar this past week-end features some smashing features, such as:

• Background Slideshow, customizable for each page, post or archive
• Built in Directory
• Media Library for YouTube and Vimeo
• Pro-sliders which can be deployed anywhere on the site
• In addition to the responsive design, a separate light Mobile Version is available
• Bold and Efficient Navigation
• Built in Custom Fonts
• Social Network connectivity and publishing
• and much more.

The XO script is well commented and offers designers a clean and straight forward environment for custom developments. XO uses best practices for WordPress development and makes the best use of the possibilities offered by the WP back-bone, assuring smooth integration and optimized conflict handling.

XO is a great playground for designers. The DIY version allows anyone to adapt layout and colors to taste right from the back-office; there is no need to have any knowledge about coding or designing. The theme behaves like a Chameleon and adapts to specific needs with just a few clicks of the mouse: pre-configured layout elements transform your XO quickly into a Magazine, Newspaper, personal Author Blog, a Media Hub, a Shop, a Marketing Machine, a Social Media Publisher, a Product Promoter or a Fan Site or most anything your imagination dictates.

For the professional designer, XO offers a well commented environment. Custom code can be added right from the dashboard or, as I prefer using a child theme. XO is tuned for HTML5 and CSS3 use, making it a modern and inspiring framework for exceptional design effects.

Out of the box, the XO Theme for WordPress provides a stable and reliable, robust and optimized solution for common use. It provides built in features such a slider with multiple transitions and a one click selector for easy use.

Layouts can be easily adapted to needs and purpose of the site. In fact, most custom designers rely on the theme engine to format efficiently layouts.

The site featured in the above gallery uses a few pro plug-ins to add functionality in function of customer requirements. The integration of such add on scripts is a relatively simple process for designers and developers.

XO has been developed for high performance, productivity, excellence in publishing and flexibility. For the professional users, the XO Theme constitues a solid base with a huge potential for customization and creative artistic expression.

The release of XO Version 3.3.x is planned for the first week of February. The present Release Candidate has been thoroughly tested. A few minor issues will be taken care off before XO will be available to the public.

If your site is running on Semiomantics XO suing basic customization, the theme can just be overwritten. (Save your custom CSS beforehand.)

If you are using a custom version with custom developments or a child theme, some of your customization will need to be adapted to the enhancements of XO 2012. This concerns namely custom headers and footers as well as custom functions.

Support for developers and designers is available as usual at our Ycademy Online Calls and Seminars or through Semiomantics Pro Support.

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Semiomantics XO with CSS3 and HTML5

Time has come to learn about new technologies available for web designers and developers. All common browsers are increasingly able to read and interpret CSS 3 and HTML5 and about all computers are equipped to read java and jQuery. Therefore new possibilities become available to XO developers which we will focus on during the January Seminar.

XO has evolved over the past 4 years along with WordPress Developments. The theme has become responsive and shows perfectly on smart phones and tablets.

Subsequent to the release of WordPress 3.3.x XO needed some adjustments and updates which we have implemented and tested. New design functions become available for advanced customization. XO remains the most flexible theme for custom development, accessible to most anyone.

The goal of the seminar is to become familiar with XO and it’s new features as well as to learn how CSS3, HTML5 and jQuery allow to adapt XO to most any customer’s needs.

Some of the technical issues we will have a detailed look at are:

• Transparencies with CSS3
• Background Sliders
• Mobile Verions using WPTouch Pro
• Content and Frame sliders with Pro Slider and SlideDeck Pro
• Social Network connectivity with FacePages
• How to make a WP theme responsive (adapting to different screen sizes such as Smart Phones Tablets and bigger)

The most obvious expansions are via plug-ins. We will show how to make the best use of plug-ins for the Mobile Web, Social Networking, Social Media Publishing, Social Network Marketing as well as for more attractive display. Time permitting we will look into additional functions, such as shopping cart or marketing specific scripts.

We also will start looking into another important chapter:

How to convert your XO sites into a Mobile App!

In order to make the understanding easier, we will build a new site during the 2 days event. Please join our pre-seminar call on Thursday to prepare the event by setting up a new XO powered site.

All materials will be provided. You will just need some images/photos, videos and other content you may want to use to populate the XO site.

Saturday and Sunday, 28/29 January, 2012 from 1 pm London time till 9 pm London time.

Tickets are available on our new shop at HIOD.com. Please click on the below image to order.

Discounts as usual for Ycademy Pros: Please mail Bianca at bianca(at)ycademy.com for the coupon code.

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10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Copyright © Yorgo Nestoridis - Original Article at George Accommodation.

Yorgo Nestoridis on Amazon Kindle Publishing

Kindle users may now subscribe to Yorgo Nestoridis directly from Amazon.The Yorgo Nestoridis Author Blog is now mobile and accessible by the trendy Kindle reader.

Yorgo Nestoridis Blog Published by Amazon

I don’t know whether Amazon’s idea of selling blogs on subscription bases to Kindle users will one day become a big hit. But the idea will make it’s way, namely if the mobile wireless market continues to increase. Kindle is also a great solution for people who don’t want to bother with a computer and the Internet.

In any case, which author would want to miss out on yet another opportunity to distribute his content?

Yorgo Nestoridis on Amazon

Here is the Yorgo Nestoridis Amazon Product Page:

Yorgo Nestoridis on Amazon 1

Yorgo Nestoridis Kindle Edition

Here a capture from the Yorgo Nestoridis Kindle Edition as it appears on the device:

Yorgo Nestoridis Kindle Edition

Author Blog Publishing and Social Network Publishing Seminar

Yorgo Nestoridis is a typical Author Site, distributing original content only from Yorgo Nestoridis. An Author site is a good source for publishers who are looking for content appealing to their targeted audience.

Author blogs have also an advantage when it comes to Social Network Publishing: the feed stream in and out of social networks can generate conversation on and about the author’s site. Using an author’s site in connection with Social Network Publishing, you assure control of your information flow and you build your own assets permanently.

The August Ycademy Seminar will focus on building your assets with the help of social networks. Your Authority, your List building, your follow up and your niche or broader publications, your customer base and sales, all these are your assets the Seminar will focus on. Look out for the Seminar Schedule which will be published shortly. The Online Seminar will take place on August 29 and 30 and we will help you to publish your blog on Amazon as a side effect of the seminar :-).

Read also:

• Social Network Publishing 2.0 – Seminar
• Social Media Marketing Ycademy Seminar
• Media Marketing Publishing
• Social Network Publishing Daily 2009-08-03
• Social Network Publishing Daily 2009-08-03

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Social Media Marketing with Twy2

Automated Viral Online Advertising with Twy2

Twy2, the new Social Media Marketing Tool has been tested with success at last night’s Ycademy Call. The installation is easy and the script works smoothly. This is unique Automated Viral Online Advertising!

As you will see form our Twitter Digest, there is no fundamental difference between online marketing targeting Google Top 10 and Social Network or Media Marketing. In the end of the day, the name of the game is: Targeting, delivering value, building contact hooks under your control (mailing lists, YORGOO) and conversion on a site outside the social network, again under your or your merchants control.

Twy2 is a simple tool which will add to all your blurbs online a viral touch, using twitter and ultimately Facebook in as much as your two accounts are hooked together. You can take it further to other networks, your imagination is the limit.

Free Lead Generation with Twitter, Twy2 and YORGOO in 7 Steps

During August, we will shape YORGOO to expand it’s appeal to Social Networking communities. Twy2 will serve as a tool to help all users to virally generate traffic and leads from Twitter and other social networks.

Step 1: Get Twy2 from HERE

Step 2: Unzip and edit twy2.php using your text editor (notepad or PSPad)

Step 3: Edit Line 14 by replacing my ID 1 in the link with your YORGOO ID

Step 4: Edit line 21 – replace the URL with the URL of your twy2 page (where you will load your twt2.php script on your server)

Step 5: Edit Lines 39 to 46 by replacing or entering your Messages (to activate additional messages, just delete the two forward slashes at the beginning of the concerned lines. Type your Message between the quotes, replacing “Message 2, 3, 4,..”.

Step 6: Edit Line 58: replace my Twitter user name with yours, so people can follow you.

Step 7: Load the page to your server (so that it will be found using the link you typed in to line 21 (step 4 above)

Test it and Tweet about it.

Read also:

• How to Create an Ad for Sneakers
• Online Advertising: Hot and Cool Global Sports Style
• Do You Like My Ads?
• Online Advertising 4
• Online Advertising 3

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Twy2 Twitter Network Builder

New Twitter Marketing Tool for Online Network Builders, Twy2 will hit the market later today.

This little application is built to help you expanding your Twitter Network and to convert your Social Media Marketing into leads, traffic and sales.

This week’s YORGOO Calls (daily at 9 pm London Time at yorGOtalk) will deal with setting up your Twy2 as well as we will show you how to use the tool to expand your existing business and social network.

Make Money on Twitter with Twy2

Twy2 is a free give away. Users get it in exchange for a message to their Twitter. Built in “Follow me” is optional and welcome. While the first release will simply promote Twy2 itself, every user of Twy2 is free to target an own give away, an opt-in page, a lead generator, a promo site or whatever you like to bring in front of your friends. Twy2 is a Money Maker to be used with Twitter.

Viral Marketing on Twitter

Every person who grabs your freebie, promotes automatically your target site. On Twitter, this can fast explode to a real buzz.

Support for Twy2

Please post support requests, testimonials and your ideas about how to use Twy2 as comments to my Blog HERE

Note

Make sure you provide value to your target prospects and friends.

How to use Twy2: Example

I use Twy2 as a free give away providing Networkers with the hottest tool to expand their Twitter Network in a legitimate way. The targeted download site is YORGOO, my lead generator. Prospects will log in and download their Twy2.

Get the idea? :-).

You can use your Twy2 exactly in the same way by targeting your YORGOO.

Join our Calls and you will see that there is no limit about how to create a buzz on Twitter promoting your Services, Products or Business.

Free Hosting for Twy2

If you need hosting for your Twy2, please contact us at yorGOhelp and we will host your Twy2 for free.

We are looking forward to your comments, testimonials and success with Twy2.

Read also:

• Google Top 10 with Nutrinsider
• Social Network Publishing 2.0 – Seminar
• Make Money with Twitter Part 2
• Make Money with Twitter Part 1
• Make Money with Twitter

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Social Network Publishing by Ycademy

The “Make Money with Twitter” Model lined out in Part 1 and Part 2 has been implemented this week-end by the webmasters participating at the Ycademy Online Seminar dealing with Social Network Publishing and Marketing.

New Generation Websites

The new site scripts, NewsCast by Semiomantics have replaced the original YORGOO Press scripts. The new publishing framework is faster, more image focused and more interactive. The new sites have the same publishing power as all Semiomantics scripts with a Google Top 10 performance second to none.

Seminar participants have quickly adapted to the new environment and customized their sites with ease. Have a look at the professional look of some of the sites resulting from the workshops at the seminar:

[Show as slideshow]

[View with PicLens]

Congratulations to all participants, this was not an easy one!

Social Network Publishing 2.0

The second big issue of the seminar was to implement streamlined Social Network Publishing and to link the NewsCast site to Twitter and subsequently to other social networks.

What was achieved was complete interactivity between the sites and Twitter as well as automated in- and outflow of communication streams, following the YORGOO Publishing Model. Contrary to other Models, Semiomantics Script users remain in total control of their communication flow and do not entrust third party aggregators with the management of their destiny.

Customizing Twitter

One of the relaxing issues was the customization of Twitter where participants showed a lot of creativity and an eye for visual integration.

Examples from Laetitia Paris, integrating twitter to Zoom Terre and Global Sports integrating GlobalSwagger with Global Sports US as well as our new Yvity Site:

This is just the visible part of the iceberg: more work has been accomplished in the background about which we will report shortly after measuring the Google Top 10 performance as well as the expansion of the concerned Twitter accounts.

Conclusion

As usual, the seminar has been packed with goodies, but never before have we been able to knock down such a workload in two days.

Thanks to all Participants who have put their energy and focus to one of the most exciting topics online.

Read also:

• Social Network Publishing 2
• Social Network Publishing Model
• Google Top 10 Dominate your Keyword 3
• Interactive Video Blog News
• Work at Jelly Communication

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Social Network Publishing Tops Google

Social Network Publishing, our demo site based on YORGOO Blaster has reached number 1 position on Google.

Not only have we reached the number 1 spot but also a few more as presented on the screen shot below.

Not visible: on rank 8 is another Yorgo Nestoridis entry and on # 10 we find YORGOO Publishing, which gives a network performance of 7 of the Google Top 10.

Social Network Publishing on Google

The Social Network Publishing Site

Our winning site is the .ORG, a customized YORGOO Blaster from Semiomantics. Customization is in the Graphics, and the sidebar is widget enabled. The Site and Domain are for sale terms and specifications will follow shortly.

Have a look at:

• Semiomantics Microblogging
• Ceguna
• Noordhoek
• Online Advertising 2
• Google Top 10 Make Money Strategies

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Make Money with Twitter

Make money with Twitter is a hot topic and many Twitterers wonder how all those hours spent could be converted into cash.  Now you can make money by Publishing Twitter Ads automatically!

Here is How:

Make Money with Twitter Step 1

Magpie is a Twitter advertising agency which feeds ads into your twitter account for cash. You can set the frequency as well as you can mark advertising tweets so that they are recognizable by your friends. You also can set filters and require pre-approval of the ads delivered to your Twitter. I have joined Magpie as an Advertiser and as a Publisher.

Join Magpie

I am not a heavy weight on Twitter; my Twitter is on autopilot as per the recommendations from Ycademy (May 2009 Seminar). Magpie estimates my present monthly earning potential at $182.58:

Make Money with Twitter Magpie

Make Money with Twitter Step 2

Configure your Magpie and start twittering!

Make Money with Twitter Step 3

Follow your earning stats in your Magpie back-office and cash-out!

How to Make Double Money with Twitter?

Watch out for our next post about this topic or join the Ycademy Online Seminar 2009 about Social Network Publishing.

Read also:

• Make Money with Twitter Part 2
• Make Money with Twitter Part 1
• Make Money with Twitter
• Google Top 10 with Nutrinsider
• Twy2 Social Network Marketing Tool for Twitter

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Social Network Publishing Model

In a recent post we have described a simple social network publishing model to be used to reach Google Top 10 using Twitter. That model was minimalist and simple, however it works very well. This post will give some more details about “how it works”. Yesterdays experiment with the keyword “Social Network Publishing” is a live demo of what this post contains.

Social Network Publishing: Content

At the base there is content. Stuff which may be of interest to readers. In the case of Twitter, people either punch in that they are just brushing their teeth with their mouse or that they have just found a funny clip or an interesting website.

The content is the clip, the interesting post or picture. Publishing to Social Networks means talking about “what we are doing” in respect to particular content.

This is where Social network Marketing comes in: if the content we are posting about is commercial or has a commercial aspect, then the beneficiary of that content gets his promotion. The beneficiary is the owner of the commercial link (affiliate link, sales page, PayPal button and so on).

Social Network Marketing is using Social Network Publishing strategies to bring commercial content in front to a maximum of more or less interested people.

In clear: Your Goal is to funnel your commercial hooks into Social Networks and to multiply them (viral expansion) throughout the Social Network.

There fore it is important to prepare your content before posting to social networks.

Social Network Publishing: Means

The most direct way to publish is from inside the social network, meaning you log in and glue whatever you like to share to your wall.

Posting from inside is cheap, as it is for free. However, the money you save you spend in time. Working just from inside is time consuming and then, you still need a place to send your followers to for the content, which ideally is your website, but which could also be just affiliate links from which you can expect some rewards in case of conversion.

To make things more efficient, I prefer using a personal website from which I can initiate the information flow into Social networks. This website is a typical example.

Then, to monitor the flow and to recover the feed backs, I drive the content of my wall out of the social network, again into my own website (can be the same or a second site. I prefer using a second site or the type U Q Me to aggregate all streams from various social networks.

Finally, I would like to convert the Social Network Feed streams into Google efficient content. For this reason I grab the content from the aggregator (U Q Me) and feed it into Google efficient contextual frameworks, such as a YORGOO Booster or a YORGOO Blaster.

Social Network Publishing : Automation

Once the Publishing Model in place, your processes are highly automated as you only need to initiate the flow of information. You could even do better: you could automate the initiation as explained in the Ycademy Seminar “Set and Forget”:

Automation using technical means or automation counting on the viral potential of social network publishing.

Social Network Publishing from the Beach

Using Semiomantics Frameworks and Ycademy strategies, I can quietly stay at the beach while the web and those hanging out there are working for me :-).

Hey, I have even a better model in store:

Get our of the Google Top 10 Slavery

The Google Top 10 Slavery is based on the fact, that to maintain Google Top 10 positions, you need to continuously update your dynamic content and you must continuously promote your static content.

At the Ycademy Seminar taking Place on July 25 and 26 we will show you how to get rid of the Google Top 10 chains using Semiomantics and Ycademy recommendations for Social Network Publishing.

Find more information about the Seminar on Google :-).

Read also:

• Google Top 10 Dominate your Keyword
• Google Top 10 Dominate your Keyword 3
• Make Money with Twitter
• Google Top 10 Dominate your Keyword 2
• Google Top 10 Formula

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.