Mobile WordPress and Social Media

The fast evolution of the mobile web has created new needs for publishers, whereas the objective remains to integrate mobile web targets into an existing workflow and to optimize productivity with the help of automated conversion scripts and tools.

At Semiomantics the starting point for our development is the most comprehensive conversion plugin, called WPTouch Pro. WPTouch has released its latest version end of March 2012 with some adjustments for iOS 5.1 and many other fixes and developments:

• * Added: Custom advertising options for iPad

• * Added: Simple caching of desktop functions.php

• * Added: Russian language file

• * Added: Automatic archiving of previous settings in wptouch-data directory

• * Added: Compatibility setting for BuddyPress Mobile AJAX support

• * Fixed: Changing user-agent matching that may have interfered with advertising in certain scenarios

• * Changed: Replaced include with locate_template in theme files, should allow child overrides of custom WPtouch Pro template files

• * Changed: Algorithm to reload settings; may have caused settings to be lost in a certain scenario

• * Updated: All translations based on 2.6 strings

• * Fixed: An issue with Register and Lost password links in Classic

• * Fixed: Video issues with jwPlayer and other video sources and plugins

• * Fixed: An issue which could cause the Share button not to show in Classic mobile theme

• * Fixed: Improved appearance for Embedded Google maps

• * Fixed: Issues with Tweet text encoding in sharing options for Classic

• * Fixed: Search form issues with Skeleton theme

• * Fixed: Admin issues for non-English languages

• * Fixed: Issue where style.min.css was never loaded in child themes of Classic

• * Fixed: Broken admin icons when SSL was enabled in the admin

• * Added: Hungarian language

• * Changed: Adjustments for memory management in Classic iPad theme

• * Fixed: An issue with MapPress embeds

• * Fixed: An issue with JetPack videos

• * Fixed: An issue with Smart Youtube plugin videos

• * Fixed: Issue with blank spaces in custom user agent string

The above recent change-logs indicate the extent of considerations necessary for a serious development of an integrated mobile WP based solution. The reason for such complexity lies amongst others in the following:

1. Increasing WordPress complexity and advanced plugin developments.
2. The multitude of mobile operating systems, browsers and devices of different sizes, display resolutions and aspect ratios.
3. The improved algorithms of Mobile Search.
4. The complexity of Semiomantics’ unbeaten optimization for conventional and mobile search.
5. The popularity of mobile and smart devices and the automated Mobile Search privileging mobile site versions.
6. The popularity of Social Networks and their ever changing integration parameters.

At Semiomantics we aim to make complex matters simple for day to day use. As an author or business, you don’t want to spend your time with technical issues or sitting logged into social networks to keep up with the continuous stream of information and exchanges. You want to do your business and be assured that your message gets spread broadly and that visitors requests are piped to proper destination without your intervention.

Semiomantics Developers are trained to build high end customer specific solutions assuring optimized productivity and workflow.

Based on the above, the Seminar will provide all necessary updates and upgrades for existing and new installations of high end websites, namely those built on Semiomantics XO and EVO frameworks.

During numerous Workshops we will knock participants personal sites into shape to comply with the highest standards.

We will go step by step through the set-up and development of the customized version of each participants author site. This includes the following workshops:

1. Build a Mobile Child Theme for your Website.

2. Build OS specific Icons.

3. Build a Start up screen (image).

4. Build Mobile specific WP 3.0 menus.

5. Custom Links and Icons.

6. Integrate Advertizing: Adsense, Admob, Custom Ads.

7. Custom Post formats for the Mobile theme.

8. Test Plugin compatibility and create your mobile plugin menu.

9. Embed media for Mobile content, YouTube, Vimeo or self-hosted standard h.264 encoded media.

10. Specifics for tablet computing, namely for the iPad and other touch tablets.

We will focus on Facebook in particular. Mobile Facebook is quite restrictive; it is therefore important to learn about what is visible on mobile FB and what cannot be accessed, respectively, how we may work around some of these restrictions.

In fact: Mobile Facebook is quite disappointing, be it whether you access it via the App or the browser. Custom content on app driven canvas pages and page favorites don’t display! Even promoting their link on the wall will not trigger any display. There are some workarounds by using different browsers where you can modify browser settings and simulate a desktop browser, but that’s not a solution for the masses.

Facebook is not here to promote YOUR site but just to grab your content for it’s own purpose.

• We will show you how to work around the problem and take advantage of the FB App and Mobile Site to get most out of it. The goal is to achieve that Facebook works for you and not you for Facebook.

• We will also come back to the desktop version of Facebook, showing how to build the most neutral and minimalist Facebook page for full and perfect control of all your content.

The Ycademy Online Seminar will take place on April 28/29, 2012 starting daily as usual at 1 p.m. London Time and closing at 9 p.m. London time.

All materials and scripts are provided and included.

The cost for this seminar is $85; discounts as usual for Ycademy Pros (please mail Bianca at bianca(at)ycademy.com for the coupon code.

Click on the below image to get your ticket.

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Photoshop CS6

Today let’s have a look at Photoshop CS6 Beta which is available for free download from Adobe. The version is called ‘Superstition’ and it is the first significant update to Photoshop since CS5 ( in the Suite CS5.5 Adobe delivered the same Photoshop as in CS5).

Having thoroughly tested the new Photoshop CS6 Beta, it seems to me that this version is addressing namely people who are working with digital photos and videos; also the 3D features have been significantly improved.

In other words, if you are not using Photoshop to edit your images, needing content aware patching and selective blurring, there is no real need to upgrade your CS5.

If however you are a photo freak and if you are shooting short videos, then Photoshop CS6 is a smashing program, allowing you to go beyond what photography can do (such as multiple shallow depth of field areas on a single image).

Click to view

This is what’s new on Photoshop CS6:

•     UI redesign (all new icons and optional dark UI) OK, they copied (sorry, got inspired by (big companies don’t copy, huh)) Apple’s Aperture; you can switch back to the old colors in the Beta version.

•     Auto and background saves. (… no comment).

•     Content-aware Patch and Move tools  (Smashing stuff for Photo freaks!).

•     Blur Gallery (smashing as well as you go beyond photography!).

•     Color Range: skin tone and face detection (OK but not smashing).

•     Adobe Camera RAW 7 (this really brings out the detail of RAW formats).

•     Enhanced crop tool (at last they understood what we want)!

•     New properties panel (so what?).

•     Enhanced video support (good stuff, namely if you don’t have a real video editor).

•     Oil Paint filter (I don’t like this McDonald’s stuff).

•     Adaptive Wide Angle filter (Brilliant stuff)!

•     Paragraph and Character Styles (Great stuff — but only if you need to edit text with Photoshop).

•     Updated Printing UI (no substantial change — just for the look …).

There are two videos I recommend to get an impression of the good stuff contained in Photoshop CS6:

Russel Brown’s 6 favorites

Julieanne Kost’s Favorites

I have installed Photoshop CS6 on my Windows 8 installation and it works great! I am just still frustrated by the 64 bit version which is still slower than the 32 bit edition. Also my OnOne tools don’t fit into and work on the 64bit version.

Having said that, the new CS6 Photoshop (32 bit) is much faster than the previous version.

Click to view

Here above an exaggerated tilt-shift blur on a picture taken this week at a basketball game (Panathinaikos vs Macabi which we won :-)); the feature helps to blur faces from excited fans allowing the publication of the image.

Click to view

Click to view

Yes, I like Photoshop CS6 simply because I love photography. Any tool helping to make the best use of a RAW or a JPEG file is welcome for as long as it helps to improve my photographic shortcomings. But CS6 goes further: it allows to apply filters to create effects which cannot be achieved just with photography without destroying pure photography. I am namely thinking of the blur filters.

Photoshop CS6 is better than most cameras out there and that’s another big advantage namely for people who don’t invest in high quality cams or who use just mobile phones to shoot pics and videos. The big question remains: is it worth while to invest into the upgrade? Put it that way: if you go for quality photo editing, Photoshop is THE tool and CS6 is a great step ahead of CS5. Together with Lightroom 4 and the latest OnOne Plugins you are well equipped to get the best out of your pics with an efficient workflow.

In as much as I am concerned, I guess I will not open my CS5.5 anymore.

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Ycademy: Facebook, WP and the Mobile Web

This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days.

Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content.

The Seminar will cover the following areas:

• Strategies for Individuals

• Strategies for Businesses

• Strategy for Brands

As you may know, Facebook will change  the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters.

• New Facebook Cover Photo and Profile Image

• Larger, Highlighted and Pinned Posts

• Company Milestones

• New Applications

• Facebook Offers

• FB Insights, Admin Panel and Messaging

• Facebook Advertizing

If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you are ready and up to date before March 31.

To the above Facebook on-board means we will add our own means.

The permanent changes of rules and features on Facebook have lead professionals a long time ago to structure and manage their assets outside of Facebook on a CMS or other appropriate website.

In as much as we are concerned, at the Seminar we will focus on consolidating our own assets on a WP CMS, typically XO or EVO by Semiomantics.

If you don’t talk about your business, someone else will do it — probably not the way you prefer. I guess there is no doubt in the business world about the necessity to take social networks seriously. Not for what they are, but for what users can do to your reputation. Internet promo often is based almost exclusively on testimonials and testimonials can take most any form and shape.

Word of mouth or viva voce has been a proven marketing strategy for ages.There are two principals to it:

1. A recommendation by a trusted person will trigger about the highest conversion rate. 
2. A lot of people blowing into the same horn cannot be wrong.

Ad 1: The most important term is “TRUSTED”; it’s not a matter of numbers but of authority and trust.

Ad 2: 800 Million people are trusting Facebook … 800 Million people cannot be wrong! How does that sound to you? Yeah, we have heard such like about most any product. The fact that the masses use a product will attract new masses by building on the humans’ herd instinct’. And it works! Like Hype works and Spam works. If it didn’t work, fewer people would spam or hype up the junk they are trying to get rid of.

So, how can we profit ethically from the herd instinct and from word of mouth marketing in connection with Facebook?

Join the Seminar to find out :-).

Focusing on one single platform or publishing environment is not enough. To reach out for a maximum of customers, readers or just interested visitors it is of paramount importance to build a strong presence on Search Engines and Social Networks. Equally important is to take into account the increasing importance of the mobile web.

Therefore we need to publish and interlink our content in an efficient way to display on mobile and static devices and at the same time we must optimize it for all sorts of Search Engines as well as Social Networks.

The Seminar will show you how to build an effective publishing network across platforms while preserving productivity.

As usual, just click on the image to get your ticket. Discounts as usual for Ycademy Pros; for the discount code please contact Bianca: bianca(at)ycademy.com

Ycademy Online Seminar March 2012

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Best Portfolio and Photo Custom Theme: Semiomantics EVO

WordPress offers a perfect backbone for Media Publishing and eCommerce on a single site.

Semiomantics Developments for WordPress assemble the best modules available to offer custom solutions to satisfy the needs of professionals. EVO is a theme base for custom design and development focusing namely on media producers, photographers, graphic and web designers.

Semiomantics EVO is based and inspired by the work of the best designers and developers out there who take advantage of the latest developments of WordPress, HTML5, CSS3, Java, Ajax and the mobile web.

Code and Scripts have been adapted and modified to satisfy Semiomantics’ highest standards of optimization for excellent publishing, targeting Search Engines and Social Networks.

Semiomantics EVO replaces the flash template Semiomantics Evo and constitutes a second cord on Semiomantics Arc.

The recent release of XO Edition 2012 remains the blockbuster product of Semiomantics in 2012; however we are working on a new XO which will replace XO 12. A new architecture will allow to eliminate some of the heavy plugins we are using at present with XO namely to satisfy the standards of mobile development.

Semiomantics EVO is the ideal platform for high quality editing, media publishing and eCommerce. Semiomantics Developers and Designers are invited to join the Ycademy February Online Seminar which is held this coming week-end.

Shoot Images and Videos with your camera or mobile device, load them to your EVO (can be done from the mobile device directly) and let EVO share your content with your friends and acquaintances on Social Networks without losing the control over your media or products. The shop is easily accessible, fully integrated and can also be added to your Facebook page for example.

Look out for more soon.

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Semiomantics EVO Developer Theme

2 years ago, about at the same time of the year, we have built Evo, an Action script driven Flash photo and portfolio website.

This time we will make use of HTML5, CSS3 and Java Script to customize Semiomantics EVO, a Semiomantics development for Developers.

Flash is not anymore a smart option for development for as long as Apple mobile devices are as popular as they are and for as long as mobile Apple devices will not display Flash. Therefore we have been looking for an alternative to produce smashing and eye-catching sites based on HTML5.

Of course the good old Evo Flash driven sites still look great. As a lot of work has been put into them we will try to use namely all the edited images and footage in the new EVO version.

Semiomantics Evo Flash Version 2009

Semiomantics Evo Flash Version 2009

The biggest changes are:

• EVO is now powered by WordPress
• EVO does not use any Flash but is a responsive HTML5, CSS3 and Java script theme.

The new EVO assembles the ultimate in WordPress design and features for modern media display. Ideal for photographers, EVO features not less than 6 different Gallery Types. Galleries can be displayed most anywhere and the number is unlimited.

EVO can also display EXIF and location data.

The high resolution background slider will assure clean display also beyond resolutions of 2500 px equivalent.

Custom sidebars for pages and categories.

Finally: the script is eCommerce ready!

Semiomantics EVO 2012 Developer Edition

Semiomantics EVO 2012 Developer Edition Light

Become familiar with a new generation WordPress Theme and develop on the given bases a personal template for further customization.

Learn how to replace the existing Evo sites with the WordPress based responsive EVO.

(More to come.)

Licensed Software is provided.

To build the new site, add a sub-domain to your main site (author blog) and call it for example media, photo or portfolio or similar. (We will discuss this at the pre-seminar call on Tuesday February 21, 2012.

Ticket price $85, the usual discounts for Ycademy Pros apply. Please ask Bianca for the discount code: bianca(at)ycademy.com.

Click to Get your Ticket

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New Semiomantics XO Theme for WordPress

The above Screenshots represent just some of the pages, features and looks the 2012 Edition of the high performance XO Theme for WordPress has up its sleeves. The above site is the fruit of the 2 Days Ycademy Online Seminar for Semiomantics Developers and designers.

The 2012 Edition of XO is focused on even more flexibility in as much as editing, cross-browser and cross-platform compatibility are concerned.

The Site displays perfectly on Mobile devices, showing responsiveness also of the plugged in scripts chosen of which some have been adapted to satisfy the high standards of Semiomantics Publishing Scripts for Excellence.

The site elaborated at the Ycademy Online Seminar this past week-end features some smashing features, such as:

• Background Slideshow, customizable for each page, post or archive
• Built in Directory
• Media Library for YouTube and Vimeo
• Pro-sliders which can be deployed anywhere on the site
• In addition to the responsive design, a separate light Mobile Version is available
• Bold and Efficient Navigation
• Built in Custom Fonts
• Social Network connectivity and publishing
• and much more.

The XO script is well commented and offers designers a clean and straight forward environment for custom developments. XO uses best practices for WordPress development and makes the best use of the possibilities offered by the WP back-bone, assuring smooth integration and optimized conflict handling.

XO is a great playground for designers. The DIY version allows anyone to adapt layout and colors to taste right from the back-office; there is no need to have any knowledge about coding or designing. The theme behaves like a Chameleon and adapts to specific needs with just a few clicks of the mouse: pre-configured layout elements transform your XO quickly into a Magazine, Newspaper, personal Author Blog, a Media Hub, a Shop, a Marketing Machine, a Social Media Publisher, a Product Promoter or a Fan Site or most anything your imagination dictates.

For the professional designer, XO offers a well commented environment. Custom code can be added right from the dashboard or, as I prefer using a child theme. XO is tuned for HTML5 and CSS3 use, making it a modern and inspiring framework for exceptional design effects.

Out of the box, the XO Theme for WordPress provides a stable and reliable, robust and optimized solution for common use. It provides built in features such a slider with multiple transitions and a one click selector for easy use.

Layouts can be easily adapted to needs and purpose of the site. In fact, most custom designers rely on the theme engine to format efficiently layouts.

The site featured in the above gallery uses a few pro plug-ins to add functionality in function of customer requirements. The integration of such add on scripts is a relatively simple process for designers and developers.

XO has been developed for high performance, productivity, excellence in publishing and flexibility. For the professional users, the XO Theme constitues a solid base with a huge potential for customization and creative artistic expression.

The release of XO Version 3.3.x is planned for the first week of February. The present Release Candidate has been thoroughly tested. A few minor issues will be taken care off before XO will be available to the public.

If your site is running on Semiomantics XO suing basic customization, the theme can just be overwritten. (Save your custom CSS beforehand.)

If you are using a custom version with custom developments or a child theme, some of your customization will need to be adapted to the enhancements of XO 2012. This concerns namely custom headers and footers as well as custom functions.

Support for developers and designers is available as usual at our Ycademy Online Calls and Seminars or through Semiomantics Pro Support.

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Semiomantics XO with CSS3 and HTML5

Time has come to learn about new technologies available for web designers and developers. All common browsers are increasingly able to read and interpret CSS 3 and HTML5 and about all computers are equipped to read java and jQuery. Therefore new possibilities become available to XO developers which we will focus on during the January Seminar.

XO has evolved over the past 4 years along with WordPress Developments. The theme has become responsive and shows perfectly on smart phones and tablets.

Subsequent to the release of WordPress 3.3.x XO needed some adjustments and updates which we have implemented and tested. New design functions become available for advanced customization. XO remains the most flexible theme for custom development, accessible to most anyone.

The goal of the seminar is to become familiar with XO and it’s new features as well as to learn how CSS3, HTML5 and jQuery allow to adapt XO to most any customer’s needs.

Some of the technical issues we will have a detailed look at are:

• Transparencies with CSS3
• Background Sliders
• Mobile Verions using WPTouch Pro
• Content and Frame sliders with Pro Slider and SlideDeck Pro
• Social Network connectivity with FacePages
• How to make a WP theme responsive (adapting to different screen sizes such as Smart Phones Tablets and bigger)

The most obvious expansions are via plug-ins. We will show how to make the best use of plug-ins for the Mobile Web, Social Networking, Social Media Publishing, Social Network Marketing as well as for more attractive display. Time permitting we will look into additional functions, such as shopping cart or marketing specific scripts.

We also will start looking into another important chapter:

How to convert your XO sites into a Mobile App!

In order to make the understanding easier, we will build a new site during the 2 days event. Please join our pre-seminar call on Thursday to prepare the event by setting up a new XO powered site.

All materials will be provided. You will just need some images/photos, videos and other content you may want to use to populate the XO site.

Saturday and Sunday, 28/29 January, 2012 from 1 pm London time till 9 pm London time.

Tickets are available on our new shop at HIOD.com. Please click on the below image to order.

Discounts as usual for Ycademy Pros: Please mail Bianca at bianca(at)ycademy.com for the coupon code.

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Christmas Media Design at Ycademy

The Ycademy Seminar in December will focus on Christmas Media, namely on working with Adobe After Effects.In stead of producing static Christmas cards participants will be able to add motion, sound and other effects to produce a stunning customized Christmas Clip.

The above draft for a UVUYO video is a typical example for what After Effects can do for you.

The Christmas Media Design Seminar will take place on December 17, 201, starting at 1 pm London time and closing at 9 pm London time.

As we have only one day available for the December Seminar, we will use all Daily Call sessions for an introduction into the secrets of After Effects. All pre-seminar calls will be recorded as well and video tutorials will be made available to seminar participants.

Acquire enough After Effects related knowledge to be able to work with After Effects templates and to customize, adapt or modify them.

All participants will create a customized Christmas Clip.

Participants need Adobe’s After Effects, preferably CS 5.5 64 bit version, however CS4 running on 32 bit will do.

For Customization, you may want to use some of your family photos or, if you create a business clip, some business related pictures , screen-shots or graphics.

All other materials, namely professional templates, will be provided.

Special Christmas price: $45

Discounts as usual for Ycademy Pros.

Click to get your Ticket

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10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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Search Engine Marketing and Social Network Marketing

Search Engine Marketing and Social Network Marketing go hand in hand in a modern Online Marketing Strategy and yet, they require two completely different approaches. The Ycademy October Seminar will highlight these differences and help participants to structure their content flow in function of the requirements of both models. We will elaborate with each Participant a strategy to build a profitable profile.

Search Engine Marketing is about the convergence of information and connectivity, it’s about “findability”. Successful SEM takes into account the Information Literacy, Information Architecture and Usability. These are critical components of the new world order.

It seems to be a human pattern to connect to each other by fear of getting lost; today the quality of social networks shape and dictate the way our society evolves. Social networks offer free tools to connect and keep in touch with people and we are happy about that “free” service.

In fact Social Networks do a lot more: they create profiles for each participant, trace and map our online footprint and judge our responsiveness to topics of interest, kind of other profiles (people, market), behaviour and much more. Most people are completely unaware about the hidden part of the iceberg, which in fact defines over short or long how society looks at each individual.

Ycademy Seminar Tickets from here.

A few years back we were master and in control of our CV, Profile and Image online and while the internet played a lesser role in our private life, may people ended up with two different identities: a virtual one and a “real” one.

Since then the internet has become much more intrusive and a large portion of our activity, namely conversation, communication and exchange of products and services take place online. The mobile web is the ultimate step which links participants permanently to the Web. There is fusion between ‘real’ and virtual identity and the control of our identity shifts the longer the more into the hands of those with whom we interact.

Mapping tools allow you to plot an image of your social profile. Issues of interest are for example the number of people you influence. popular tracking and mapping tools are available for example from Klout, another “free” service which ranks people in function of multiple factors pertaining to the traceable social activity.

The Ycademy October Seminar will answer this question and help you to implement profitable strategies for your business.

The online seminar will take place on October 29 and 30, 2011, starting at 1 pm London Time and closing at 9 pm London time on each day.

As usual from HERE

Discounts as usual for Ycademy Pros. Please mail Bianca at bianca(at)ycademy.com.

Thank you.

• network profile online
• october ycademy seminar
• social network search engine

Related posts:

1. Social Network Publishing and Marketing Seminar
2. Social Network Marketing with YORGOO
3. Social Network Publishing Model
4. Social Media Marketing by Ycademy
5. Social Network Publishing 2

1. Email Marketing
2. Affiliate Marketing

1. Technical issues
2. Look and Perception (Design)

• Opt-in list building
• Auto-responders
• Newsletters
• News blasts
• Individual mails
• Lead capture pages

• wordpress seminar themes
• good theme in marketing seminar
• online marketing
• wordpress marketing themes
• wordpress theme for seminar

Related posts:

1. WordPress Development Seminar
2. WordPress for Authors Seminar
3. WordPress on Facebook
4. Ycademy Online Seminar May 2011
5. Social Network Publishing and Marketing Seminar

Copyright © Yorgo Nestoridis - Original Article at Marketing with WordPress Seminar.

Yorgo Nestoridis on Amazon Kindle Publishing

Kindle users may now subscribe to Yorgo Nestoridis directly from Amazon.The Yorgo Nestoridis Author Blog is now mobile and accessible by the trendy Kindle reader.

Yorgo Nestoridis Blog Published by Amazon

I don’t know whether Amazon’s idea of selling blogs on subscription bases to Kindle users will one day become a big hit. But the idea will make it’s way, namely if the mobile wireless market continues to increase. Kindle is also a great solution for people who don’t want to bother with a computer and the Internet.

In any case, which author would want to miss out on yet another opportunity to distribute his content?

Yorgo Nestoridis on Amazon

Here is the Yorgo Nestoridis Amazon Product Page:

Yorgo Nestoridis on Amazon 1

Yorgo Nestoridis Kindle Edition

Here a capture from the Yorgo Nestoridis Kindle Edition as it appears on the device:

Yorgo Nestoridis Kindle Edition

Author Blog Publishing and Social Network Publishing Seminar

Yorgo Nestoridis is a typical Author Site, distributing original content only from Yorgo Nestoridis. An Author site is a good source for publishers who are looking for content appealing to their targeted audience.

Author blogs have also an advantage when it comes to Social Network Publishing: the feed stream in and out of social networks can generate conversation on and about the author’s site. Using an author’s site in connection with Social Network Publishing, you assure control of your information flow and you build your own assets permanently.

The August Ycademy Seminar will focus on building your assets with the help of social networks. Your Authority, your List building, your follow up and your niche or broader publications, your customer base and sales, all these are your assets the Seminar will focus on. Look out for the Seminar Schedule which will be published shortly. The Online Seminar will take place on August 29 and 30 and we will help you to publish your blog on Amazon as a side effect of the seminar :-).

Read also:

• Social Network Publishing 2.0 – Seminar
• Social Media Marketing Ycademy Seminar
• Media Marketing Publishing
• Social Network Publishing Daily 2009-08-03
• Social Network Publishing Daily 2009-08-03

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics. If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.

Social Network Publishing by Ycademy

The “Make Money with Twitter” Model lined out in Part 1 and Part 2 has been implemented this week-end by the webmasters participating at the Ycademy Online Seminar dealing with Social Network Publishing and Marketing.

New Generation Websites

The new site scripts, NewsCast by Semiomantics have replaced the original YORGOO Press scripts. The new publishing framework is faster, more image focused and more interactive. The new sites have the same publishing power as all Semiomantics scripts with a Google Top 10 performance second to none.

Seminar participants have quickly adapted to the new environment and customized their sites with ease. Have a look at the professional look of some of the sites resulting from the workshops at the seminar:

[Show as slideshow]

[View with PicLens]

Congratulations to all participants, this was not an easy one!

Social Network Publishing 2.0

The second big issue of the seminar was to implement streamlined Social Network Publishing and to link the NewsCast site to Twitter and subsequently to other social networks.

What was achieved was complete interactivity between the sites and Twitter as well as automated in- and outflow of communication streams, following the YORGOO Publishing Model. Contrary to other Models, Semiomantics Script users remain in total control of their communication flow and do not entrust third party aggregators with the management of their destiny.

Customizing Twitter

One of the relaxing issues was the customization of Twitter where participants showed a lot of creativity and an eye for visual integration.

Examples from Laetitia Paris, integrating twitter to Zoom Terre and Global Sports integrating GlobalSwagger with Global Sports US as well as our new Yvity Site:

This is just the visible part of the iceberg: more work has been accomplished in the background about which we will report shortly after measuring the Google Top 10 performance as well as the expansion of the concerned Twitter accounts.

Conclusion

As usual, the seminar has been packed with goodies, but never before have we been able to knock down such a workload in two days.

Thanks to all Participants who have put their energy and focus to one of the most exciting topics online.

Read also:

• Social Network Publishing 2
• Social Network Publishing Model
• Google Top 10 Dominate your Keyword 3
• Interactive Video Blog News
• Work at Jelly Communication

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Make Money with Twitter Part 2

This Second Part of Make Money with Twitter deals with Automation, while the First Part took care of Customization of our Twitter Account.

Twitter Automation 1: Auto-responder

How about an Auto-responder which automatically sends a welcome message to all your new follower?

Let’s set it up with TweetLater. Join TweetLater, it’s a free program. Set up your account and enter your Twitter Accounts. You may just copy my setup:

To Make Money with Twitter, you need to associate a commercial link to this Tweet, for example an affiliate link, or a link to a product page.

For the purpose of the exercise I use the following Message:

Thanks for the following! Interested in growing your Twitter following, on auto pilot? Click here: http://yorgonestoridis.com/yorgo-nestoridis-social-media/make-money-on-twitter-part-1/

Twitter Automation 2: Twitter Blaster Mail Automation

The Twitter Blaster Script I am using on Social Network Publishing is ideal for receiving keyword related Digests. Such Digests can be received every 4, 12 or 24 hours.

Onder other tools on TweetLater you find a Digest Mailing function. Use the keyword Wizard to create the keyword(s) of your digest and select the interval.

Make sure to change your TweetLater email address to the email address you use on the Twitter Blaster. Here below the settings on TweetLater and Twitter Blaster:

TwitterAutomation 3: Autofollow People on Twitter

Twitter is cleaning out by discontinuing its own autofollow feature and maybe also by sanctioning people using automated following with tools such as Twollo. Autofollow tools are considered “disingenuous”. So, don’t use those tools.

We will not enter any further into this topic here but we will explain how you can automate relation building further at the Ycademy Online Seminar this week-end.

For the record, here below the wording of Biz Stone’s mail to Autofollow users:

Hi There,

I’m contacting you because you have a Twitter account for which
we enabled something called “autofollow.” This is not a public
feature, it’s something we did for a limited set of accounts
such that they automatically follow any account that follows
them.

We’re going to discontinue autofollow because this behavior
sends the wrong message. Namely, it is unlikely that anyone can
actually read tweets from thousands of accounts which makes
this activity disingenuous.

However, we understand that there may be exceptions such as
applications built using our API or the ability to exchange
direct messages. There are also some who think it’s simply
polite to follow back other accounts.

While we’re going to stop supporting autofollow, we’d like to
find a way to support the other goals folks are really trying
to accomplish. Please feel free to reply to this email and let
us know how we can do this better together.

Thanks,
Biz Stone, Co-founder
Twitter, Inc.

Legitimate Twitter Automation with Twy2

Here is a legitimate tool for your viral and automated expansion: Twy2.

Continue reading HERE about Twy2 and get it for free.

Read also:

• Make Money with Twitter
• Social Network Publishing Model
• Make Money with Twitter Part 1
• Make Money with Twitter
• Google Top 10 with Nutrinsider

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Social Network Publishing Model

In a recent post we have described a simple social network publishing model to be used to reach Google Top 10 using Twitter. That model was minimalist and simple, however it works very well. This post will give some more details about “how it works”. Yesterdays experiment with the keyword “Social Network Publishing” is a live demo of what this post contains.

Social Network Publishing: Content

At the base there is content. Stuff which may be of interest to readers. In the case of Twitter, people either punch in that they are just brushing their teeth with their mouse or that they have just found a funny clip or an interesting website.

The content is the clip, the interesting post or picture. Publishing to Social Networks means talking about “what we are doing” in respect to particular content.

This is where Social network Marketing comes in: if the content we are posting about is commercial or has a commercial aspect, then the beneficiary of that content gets his promotion. The beneficiary is the owner of the commercial link (affiliate link, sales page, PayPal button and so on).

Social Network Marketing is using Social Network Publishing strategies to bring commercial content in front to a maximum of more or less interested people.

In clear: Your Goal is to funnel your commercial hooks into Social Networks and to multiply them (viral expansion) throughout the Social Network.

There fore it is important to prepare your content before posting to social networks.

Social Network Publishing: Means

The most direct way to publish is from inside the social network, meaning you log in and glue whatever you like to share to your wall.

Posting from inside is cheap, as it is for free. However, the money you save you spend in time. Working just from inside is time consuming and then, you still need a place to send your followers to for the content, which ideally is your website, but which could also be just affiliate links from which you can expect some rewards in case of conversion.

To make things more efficient, I prefer using a personal website from which I can initiate the information flow into Social networks. This website is a typical example.

Then, to monitor the flow and to recover the feed backs, I drive the content of my wall out of the social network, again into my own website (can be the same or a second site. I prefer using a second site or the type U Q Me to aggregate all streams from various social networks.

Finally, I would like to convert the Social Network Feed streams into Google efficient content. For this reason I grab the content from the aggregator (U Q Me) and feed it into Google efficient contextual frameworks, such as a YORGOO Booster or a YORGOO Blaster.

Social Network Publishing : Automation

Once the Publishing Model in place, your processes are highly automated as you only need to initiate the flow of information. You could even do better: you could automate the initiation as explained in the Ycademy Seminar “Set and Forget”:

Automation using technical means or automation counting on the viral potential of social network publishing.

Social Network Publishing from the Beach

Using Semiomantics Frameworks and Ycademy strategies, I can quietly stay at the beach while the web and those hanging out there are working for me :-).

Hey, I have even a better model in store:

Get our of the Google Top 10 Slavery

The Google Top 10 Slavery is based on the fact, that to maintain Google Top 10 positions, you need to continuously update your dynamic content and you must continuously promote your static content.

At the Ycademy Seminar taking Place on July 25 and 26 we will show you how to get rid of the Google Top 10 chains using Semiomantics and Ycademy recommendations for Social Network Publishing.

Find more information about the Seminar on Google :-).

Read also:

• Google Top 10 Dominate your Keyword
• Google Top 10 Dominate your Keyword 3
• Make Money with Twitter
• Google Top 10 Dominate your Keyword 2
• Google Top 10 Formula

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Social Network Publishing is a hot topic, dealing with strategies and means to publish on and to social networks. Since social networks and more recently also niche social networks are mushrooming, the main problem for publishers is:

How to Publish to Social Networks without being there

as well as

How to measure the performance without going there

as well as

How to monitor and convert interaction without working there

The answers to these and many other questions are on the agenda of the Ycademy Online Seminar which will take place this coming week-end at the online conferencing from Ycademy.

Social Network Publishing

While the first day of the two days event will be spent on setting up a Semiomantics Publishing Framework called NewsCast, the second day will demonstrate how to implement a successful Social Network Publishing Strategy. Featured Networks are twitter, Facebook, MySpace, YouTube and Flickr.

Tests have resulted in smashing revelations. Participants will be able to implement exactly the same set-up on their websites.

Look forward to a great and rewarding week-end!

Tickets are available from HERE .

Google Top 10 Dominate your Keyword: Success Report

Social Network Publishing has reached Google Top 10. Our Demonstration has achieved it’s goal.

Dominate your Keyword on Google Top 10 in 8 steps

Phase 1 (Steps 1-4)

Less than 24 hours ago we have registered 2 brand new domains and less than 12 hours ago we have set up two brand new sites targeting the Keyword “Social Network Publishing”.

We have been following the recommendations from Semiomantics and Ycademy to the letter and we have used two different Frameworks, a YORGOO Booster and a YORGOO Blaster.

Phase 2 (Steps 5-8)

In phase two we have configured the two sites and we have applied On-site and minimal Off-site optimization and we have put some meat on the bone.

Social Network Publishing on Google Top 10

Checking out Google now, we get a smashing picture and I admit, Google meant it good with us!

Social Network Publishing on Google

SocialNetworkPublishing.net comes in on rank 3 and SocialNetworkPublishing.org ranks on spot 5, beating some 43 Million competitors.

Not bad for a first shot and a good start for more :-).

Learn to achieve the same results

Ycademy Online Seminars and Ycademy trainings take you step by step through the secrets of successful online publishing. Join this week-end’s Social Network Publishing Seminar or get more information from Bianca Gubalke at: bianca AT ycademy DOT com.

Read also:

• Google Top 10 Dominate your Keyword
• Social Network Publishing Model
• Google Top 10 Formula
• Social Network Publishing 2
• Social Network Publishing

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Contents

[hide]

1. 1 Social Network Publishing
   
2. 1.1 The Diamond of Sancy
   
3. 1.2 Social Network Publishing
   
4. 1.3 Online Publishing
   
5. 1.4 Social Network Publishing vs. Your Own Website
   
6. 1.5 How to Publish efficiently?
   
7. 1.6 Read also:
   

Social Network Publishing

Our experiment with Google Top 10 and The Diamond of Sancy demonstrate how viral effects are achieved with Social Network Publishing and traditional Online Publishing.

The Diamond of Sancy

The story started with The Diamond of Sancy, an article by Laetitia Paris on Zoom Terre powered by YORGOO Press. This article has been re-published by Lapillon Decouvertes powered by Semiomantics NewsCast. The NewsCast Framework has been configured for French Content and performance on Google France.

Social Network Publishing

We have shown, how the use of social networks helps to distribute our content fast and efficiently. Viral effects in social networks depend on the size of your network and the interest people show for your content: ideally your content triggers readers to communicate about your post with their own networks for example by passing on a link to your post.

Social Network Publishing has its own rules, however the viral effects publishers seek are the same as outside social networks.

Online Publishing

Traditional Online Publishing is about visibility about bringing our content in front of a maximum number or interested people.

The widest distribution of content is achieved, when readers become publishers or re-publishers of your content, multiplying the entries on Google and making it easier for interested people to find your content under multiple variations of key-phrases.

The Diamond of Sancy on Google France demonstrates this principle:

The Diamond of Sancy

Social Network Publishing vs. Your Own Website

In Social Network Publishing  we dissociate our content from our own Publishing Framework, while when we publish on our own site we create harmony between the content and the framework. Advertising is associated with content mainly through the framework.

Social Networks such as Twitter limit the space for content: posting a link pointing to the own framework is a usual strategy. Social Network Publishing needs to take the social environment into account: are targeted people  big readers or just interested in some blurps?

How to Publish efficiently?

From the above we see that we basically have two formats of content: the format for our own framework and the mobile format. Mobile meaning the format we choose for our feeds and for publishing in third party frameworks, such as social networks. Furthermore we need to take into account the growing number of surfers using mobile devices.

The ideal post is therefore published in multiple formats; the excerpt feature on WordPress based sites is of help, as it allows to publish a short concise summary which can easily be distributed. Such excerpts can be in text or HTML format.

To remain efficient the content can be edited, published and re-published in different frameworks, whereas each framework is shaped in function of the purpose and target environment. The YORGOO Publishing Concept and Model streamlines this process as much as possible; the Author edits the content only once. The content is then automatically streamed to the different frameworks or into social networks for environment specific optimized publishing.

More about Web 2.0 Publishing at the Ycademy July Seminar.

Read also:

• Google Top 10 Dominate your Keyword
  
• The Diamond of Sancy
  
• Google Top 10 Online Seminar July 2009
  
• Social Network Publishing 2
  
• Google Top 10 with Twitter