SuperMoon 2012 Image

The edited version of the SuperMoon 2012 from Vouliagmeni.

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Vouliagmeni Moon Photo with Point and Shoot Camera

Believe it or not, it is possible to shoot the Moon with an average point and shoot camera. In fact, for as long as you dispose of a reasonable optical zoom (300–400 mm equivalent) and the possibility to switch to manual settings, you should be able to catch some details of the surface of the moon. Of course there will be a lack of detail and sharpness, but at least you won’t end up with just a white spot on a black background.

As today the Moon is at it’s closest to the earth for this year, I did a test run last night and brought back the following shot:

This is about as good as it could get

The above was shot with the following

F-stop:                   f/6.3

Exposure time:    1/250

ISO-speed             ISO-400

Focal-length:        49 mm

35-mm focal length:  389

Exposure Program: Aperture Priority

The idea was to figure out different settings to catch at least some of the texture of the surface of the moon.

Tonight I found a nice spot, just above Vouliagmeni’s Limanaki to catch the moon rising above the Varkiza Bay.

Click to view the bigger version for more detail.

This time I went for Shutter Priority and ISO 200 which resulted in an Exposure Time of 0,77 sec. Also I used an Exposure Bias of +0.7 step.

Of course this is not the kind of quality you could expect from a professional picture, but it shows what you can do with most any point and shoot.

The temptation to pull such pictures through Photoshop is evident and I have not resisted just for the fun.

And a cooler version, filtering out some red which we usually see when the moon rises at the sea:

• moon may 5 2012
• full moon may 5 2012
• full moon may 2012
• moon
• THE MOON TONIGHT MAY 5 2012
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Mobile Developments for Small and Home Business

The rapid expansion of the Mobile Web and the success of smartphones and tablets open new opportunities and imperatives for Website Developments. In as much as Semiomantics is concerned, the focus is set on two main issues:

• Conversion and integration of web content into an App
• Publishing on Multiple Platforms
• Optimization

Whether it is a simple blog or a shop, a photo site or a video library, a directory or any other content, your website can be converted and integrated into a mobile App. Production cost will vary in function of the complexity of the development. I mention cost at this point because for the time being, App developments are still relatively expensive, but that’s the price to pay for a seat in the front row.

The mobile web and mobile devices and platforms offer today many features designed to enhance conversation, feedback and interaction which are much more dynamic, flexible and user-friendly than those offered on traditional websites. Also, an App is much easier to use on a smartphone than surfing a website.

Bookmarking a website and then accessing (loading) it at a later time is one thing; accessing an app with the content already downloaded to the device is a completely different story. Surfing the web on a smart device is in many countries relatively slow and linked to excessive cost for bandwidth. The App is a onetime download and thereafter only updates will need to be downloaded, which saves time and bandwidth.

Communication between the user and the App owner or amongst the users can take place using all mobile features, from email, over SMS to Push Notifications which will display an alert immediately. Skype integration (or other communication plugins) is a plus.

The mobile web has been dominated by Blackberry first, today by Apple (iOS, iPhone, iPad), Android Operating System by Google and Microsoft with Windows Mobile. Producing for multiple platforms is costly but seems to become a necessity for as long as no uniform standards prevail.

Like publishing a website, App publishing has to do with visibility, traffic and sales. Mobile web users are active on Google, Facebook and in App Stores to find what they are looking for. This is a key issue: Apple’s App Store with over 500 000 Apps has become a real search heaven. If your name, brand or product is not available there, you are losing out on the potential of the mobile market.

You can write the best App in this world, if it cannot be discovered by interested people, it’s worthless. As mobile web users surf the stores to find Apps corresponding to their needs, it is important to

1. Optimize the App you submit to a store and to monitor downloads and reviews
2. Market the App inside and outside the store.
3. Make sure search algorithms can detect and become aware of the existence of your app and as the case may be optimize for top ranking.

For the time being it is not clear how Search Engines will deal with Apps nor how App stores will make more App related info available to bots, however it can be expected that sooner or later Google will include App results as they have included Video and Images or Local Content into their search returns.

• alert update app

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Photoshop CS6

Today let’s have a look at Photoshop CS6 Beta which is available for free download from Adobe. The version is called ‘Superstition’ and it is the first significant update to Photoshop since CS5 ( in the Suite CS5.5 Adobe delivered the same Photoshop as in CS5).

Having thoroughly tested the new Photoshop CS6 Beta, it seems to me that this version is addressing namely people who are working with digital photos and videos; also the 3D features have been significantly improved.

In other words, if you are not using Photoshop to edit your images, needing content aware patching and selective blurring, there is no real need to upgrade your CS5.

If however you are a photo freak and if you are shooting short videos, then Photoshop CS6 is a smashing program, allowing you to go beyond what photography can do (such as multiple shallow depth of field areas on a single image).

Click to view

This is what’s new on Photoshop CS6:

•     UI redesign (all new icons and optional dark UI) OK, they copied (sorry, got inspired by (big companies don’t copy, huh)) Apple’s Aperture; you can switch back to the old colors in the Beta version.

•     Auto and background saves. (… no comment).

•     Content-aware Patch and Move tools  (Smashing stuff for Photo freaks!).

•     Blur Gallery (smashing as well as you go beyond photography!).

•     Color Range: skin tone and face detection (OK but not smashing).

•     Adobe Camera RAW 7 (this really brings out the detail of RAW formats).

•     Enhanced crop tool (at last they understood what we want)!

•     New properties panel (so what?).

•     Enhanced video support (good stuff, namely if you don’t have a real video editor).

•     Oil Paint filter (I don’t like this McDonald’s stuff).

•     Adaptive Wide Angle filter (Brilliant stuff)!

•     Paragraph and Character Styles (Great stuff — but only if you need to edit text with Photoshop).

•     Updated Printing UI (no substantial change — just for the look …).

There are two videos I recommend to get an impression of the good stuff contained in Photoshop CS6:

Russel Brown’s 6 favorites

Julieanne Kost’s Favorites

I have installed Photoshop CS6 on my Windows 8 installation and it works great! I am just still frustrated by the 64 bit version which is still slower than the 32 bit edition. Also my OnOne tools don’t fit into and work on the 64bit version.

Having said that, the new CS6 Photoshop (32 bit) is much faster than the previous version.

Click to view

Here above an exaggerated tilt-shift blur on a picture taken this week at a basketball game (Panathinaikos vs Macabi which we won :-)); the feature helps to blur faces from excited fans allowing the publication of the image.

Click to view

Click to view

Yes, I like Photoshop CS6 simply because I love photography. Any tool helping to make the best use of a RAW or a JPEG file is welcome for as long as it helps to improve my photographic shortcomings. But CS6 goes further: it allows to apply filters to create effects which cannot be achieved just with photography without destroying pure photography. I am namely thinking of the blur filters.

Photoshop CS6 is better than most cameras out there and that’s another big advantage namely for people who don’t invest in high quality cams or who use just mobile phones to shoot pics and videos. The big question remains: is it worth while to invest into the upgrade? Put it that way: if you go for quality photo editing, Photoshop is THE tool and CS6 is a great step ahead of CS5. Together with Lightroom 4 and the latest OnOne Plugins you are well equipped to get the best out of your pics with an efficient workflow.

In as much as I am concerned, I guess I will not open my CS5.5 anymore.

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Facebook Page Publishing with New Timeline

As from March 30, Facebook pages will change their look and features. I have presented the new options at last week-end’s Ycademy Seminar. In order to take advantage of the new features, companies, brands or people in general must adapt to the new format and can optionally expand visibility and interactivity using a well thought publishing concept. The concept I am talking about is the Semiomantics Facebook Publishing Concept.

Semiomantics Facebook Publishing Concept

Semiomantics has been focused on developing high performance scripts for online publishing since 2008. Originally the main target was SEO to reach Google Top 10 listings and to gain high visibility and traffic on and from search engines.

Semiomantics main concern has always been to control and secure content and to make it available online in the customer’s own rights, rather than to entrust third party sites such as social networks with the content and letting them handle the publication. The second most important concern is productivity and an efficient workflow, allowing to edit and publish on one place only all content for the web (including the mobile web) and to channel it then to the different target locations, networks and sites.

The Semiomantics Facebook Publishing Concept is in line with Semiomantics proven SEO.

In the center of the concept we position the Semiomantics Publisher, a WordPress based website expanded with all necessary bells and whistles to communicate with Search Engines and Social Networks as well as with the Mobile Web.

The most popular base is Semiomantics XO, the semantic framework and theme developed since 2008. It is not what you add to Semiomantics XO but how you add it that makes the difference when it comes to plugins and add-on software. That’s why Semiomantics XO is mostly used for Customized Websites by professional Developers and Designers.

For the purpose of efficiently publishing to Facebook (and other social networks) Semiomantics has integrated, optimized  and further developed the best Facebook integration scripts out there, allowing to provide customers with an easy to use, homogeneous solution.

Once expanded with Social Media Publishing scripts, the Semiomantics publishing framework provides custom taxonomies specially designed for FB Content creating, publishing and managing. The idea behind this concept is, that all content is published on our own website and when the Facebook page is called, the traffic hits our own site.

From the Dashboard we can set-up an unlimited number of such pages easily and quickly using the same editor as we use for WP dynamic posts or pages.

To get the pages hooked and deeply integrated into Facebook, we need to use the Facebook App and OpenGraph features. Don’t worry, it’s easy to handle once set up:-).

So, once we have created our FB Page content on our website, we create a Facebook App and then a Facebook Page. We link the App with our Website (from the Dashboard) and with the Facebook Page. Adding our App to Favorites on Facebook, we end up with a Favorites Tab on timeline (to the right below the cover image).

Facebook Timeline Page

Facebook Timeline Pages let us display 3 Featured Tabs on the first line, the Photo tab being fixed and cannot be replaced. Using the small icon on the right of the tabs, the page reveals another 8 tabs for additional use and display of apps. There we will lodge our additional pages created on our Website.

We end up with a Facebook page with highly visible tabs leading to content on our website, be it a shop, images, videos, sliders or any other content. By interlinking the so created pages and apps we offer easy navigation for our Facebook readers and can provide all the content you would never want to entrust Facebook with or share a license with Facebook, like for example on your graphics, logos and other content. (See Facebook’s terms.)

The following post will detail the set-up and procedure.

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Ycademy: Facebook, WP and the Mobile Web

This month’s Ycademy Online Seminar will take place on March 24 and 25, starting at 1 pm London (GMT) time and ending at 21 pm London time on both days.

Some of our developers have asked for a program covering Social Networks, namely Facebook and the Mobile Web and how to take advantage of them to distribute, promote and gain high visibility with own content.

The Seminar will cover the following areas:

• Strategies for Individuals

• Strategies for Businesses

• Strategy for Brands

As you may know, Facebook will change  the rules of the game on March 31, when the new FB pages will be released (again!). In fact the new FB page format will be similar to the timeline format and a few important changes will be of utmost importance to businesses and promoters.

• New Facebook Cover Photo and Profile Image

• Larger, Highlighted and Pinned Posts

• Company Milestones

• New Applications

• Facebook Offers

• FB Insights, Admin Panel and Messaging

• Facebook Advertizing

If some of the above topics do not have a meaning for you, never mind: we will deal with them and make sure you are ready and up to date before March 31.

To the above Facebook on-board means we will add our own means.

The permanent changes of rules and features on Facebook have lead professionals a long time ago to structure and manage their assets outside of Facebook on a CMS or other appropriate website.

In as much as we are concerned, at the Seminar we will focus on consolidating our own assets on a WP CMS, typically XO or EVO by Semiomantics.

If you don’t talk about your business, someone else will do it — probably not the way you prefer. I guess there is no doubt in the business world about the necessity to take social networks seriously. Not for what they are, but for what users can do to your reputation. Internet promo often is based almost exclusively on testimonials and testimonials can take most any form and shape.

Word of mouth or viva voce has been a proven marketing strategy for ages.There are two principals to it:

1. A recommendation by a trusted person will trigger about the highest conversion rate. 
2. A lot of people blowing into the same horn cannot be wrong.

Ad 1: The most important term is “TRUSTED”; it’s not a matter of numbers but of authority and trust.

Ad 2: 800 Million people are trusting Facebook … 800 Million people cannot be wrong! How does that sound to you? Yeah, we have heard such like about most any product. The fact that the masses use a product will attract new masses by building on the humans’ herd instinct’. And it works! Like Hype works and Spam works. If it didn’t work, fewer people would spam or hype up the junk they are trying to get rid of.

So, how can we profit ethically from the herd instinct and from word of mouth marketing in connection with Facebook?

Join the Seminar to find out :-).

Focusing on one single platform or publishing environment is not enough. To reach out for a maximum of customers, readers or just interested visitors it is of paramount importance to build a strong presence on Search Engines and Social Networks. Equally important is to take into account the increasing importance of the mobile web.

Therefore we need to publish and interlink our content in an efficient way to display on mobile and static devices and at the same time we must optimize it for all sorts of Search Engines as well as Social Networks.

The Seminar will show you how to build an effective publishing network across platforms while preserving productivity.

As usual, just click on the image to get your ticket. Discounts as usual for Ycademy Pros; for the discount code please contact Bianca: bianca(at)ycademy.com

Ycademy Online Seminar March 2012

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Windows 8 Customers Preview Release Images

While in my earlier posts I have been shouting about the weird color scheme Windows 8 has been insulted with, you will find here below some screenshots focusing on personalization of the new Windows 8 UI. The main goal was to “neutralize” the desktop somewhat.

Ideal for touch screens, the bold yet minimalist design is user-friendly, namely for touch screens. In fact, Windows 8 is designed for (mobile) touch screens featuring the touch-friendly Metro interface and hot corners borrowed from the Mobile Win 7 Operating System.

Click to view

The Lock Screen is on display when you log-out of your account; the Windows 8 Interface suggests a few full size images or the option to load your own image as shown here below:

Click to view

Windows 8 offers 9 color schemes and 6 background patterns for the start screen. I could not find additional customization options in the Customer Preview release.

Click to view

As is previous Windows versions, you may add a picture or icon to personalize your account:

Click to view

Here we are really getting a typically mobile feature: Notifications can be brought to the Lock screen!

Click to view

More to come.

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Thumbnail sizes are set in your dashboard under Settings > Media.  When we change the thumbs’ sizes, the change will apply only to new content. These thumbnails are used by default in the XO Basic Home Page Layout.

In order to modify thumbnails created previously to a change in WordPress settings, we use the “Regenerate Thumbnails” plugin; install from your dashboard and then just run it: this will create thumbnails corresponding to the new WP Media settings for all images in the library and galleries.

The Regenerate Thumbnails plugin will have no impact on syndicated posts unless you also pull in the images to your library when syndicating.

When we upload an image from our dashboard in XO, XO creates 12 thumbnails adapted to the needs of the site and stores them in the default uploads folder for faster loading. If we change the layout settings in XO advanced home page settings, or if we change thumbnail sizes under the layout settings, the previously created thumbnails may not fit anymore.

Using the Regenerate Thumbnails plugin will create a new set of thumbnails corresponding to the new settings. Syndicated content will not be altered by the plugin, unless you pull in the images while syndicating and store them in your library.

Basically we are looking at two elements: the image and the caption.

Also XO allows for different styling of images

Yorgo Logo

inserted into a post and galleries or images and thumbs used in Custom Formats, such as Images and  Gallery Posts.

The example shows XO default style which sets borders with rounded corners, a background and some padding.

These settings can easily be modified with custom CSS, for example by adding and customizing a CSS3 property, such as some shadow:

This example uses inset box-shadow and a hover effect decreasing opacity by 30%.

For box-shadow to work in IE, we use the PIE support:

The example pulls in the PIE script; as done in previous examples (on the menu) make sure that you load the PIE.php and PIE.htc files into your child theme and link to the absolute or relative URI with the behavior property.

Captions can be customized by modifying the following selectors, for example:

You could of course chose a font-family, display the text with a reduced, fixed width or pull the caption into the image using a semi-transparent background and a negative top-margin. The limit is … your imagination.

To style Gallery Thumbnails just customize, for example:

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Author Name Style on Semiomantics XO

We want to display the author’s name underneath the main title in small but remarkable fonts:

Note: we just use letter-spacing to gain visibility.

]]> http://socialnetworkpublishing.net/social-network-publishing/meta-tag-styling-on-wordpress/feed/ 0 http://socialnetworkpublishing.net/social-network-publishing/xo-theme-typography/ http://socialnetworkpublishing.net/social-network-publishing/xo-theme-typography/#comments Mon, 13 Feb 2012 10:25:15 +0000 Yorgo Nestoridis http://typography.ycademy.net/?p=126

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WordPress Font Styling on XO by Semiomantics

]]> http://socialnetworkpublishing.net/social-network-publishing/xo-theme-typography/feed/ 0 http://socialnetworkpublishing.net/social-network-publishing/the-1001-faces-of-semiomantics-xo/ http://socialnetworkpublishing.net/social-network-publishing/the-1001-faces-of-semiomantics-xo/#comments Mon, 30 Jan 2012 11:31:43 +0000 Yorgo Nestoridis http://yorgonestoridis.com/?p=22536

Semiomantics XO Blog

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WordPress Shop Version 3 by Semiomantics

]]>

New Semiomantics XO Theme for WordPress

The above Screenshots represent just some of the pages, features and looks the 2012 Edition of the high performance XO Theme for WordPress has up its sleeves. The above site is the fruit of the 2 Days Ycademy Online Seminar for Semiomantics Developers and designers.

XO Theme Features

The 2012 Edition of XO is focused on even more flexibility in as much as editing, cross-browser and cross-platform compatibility are concerned.

The Site displays perfectly on Mobile devices, showing responsiveness also of the plugged in scripts chosen of which some have been adapted to satisfy the high standards of Semiomantics Publishing Scripts for Excellence.

The site elaborated at the Ycademy Online Seminar this past week-end features some smashing features, such as:

• Background Slideshow, customizable for each page, post or archive
• Built in Directory
• Media Library for YouTube and Vimeo
• Pro-sliders which can be deployed anywhere on the site
• In addition to the responsive design, a separate light Mobile Version is available
• Bold and Efficient Navigation
• Built in Custom Fonts
• Social Network connectivity and publishing
• and much more.

XO for Developers

The XO script is well commented and offers designers a clean and straight forward environment for custom developments. XO uses best practices for WordPress development and makes the best use of the possibilities offered by the WP back-bone, assuring smooth integration and optimized conflict handling.

XO for Designers

XO is a great playground for designers. The DIY version allows anyone to adapt layout and colors to taste right from the back-office; there is no need to have any knowledge about coding or designing. The theme behaves like a Chameleon and adapts to specific needs with just a few clicks of the mouse: pre-configured layout elements transform your XO quickly into a Magazine, Newspaper, personal Author Blog, a Media Hub, a Shop, a Marketing Machine, a Social Media Publisher, a Product Promoter or a Fan Site or most anything your imagination dictates.

For the professional designer, XO offers a well commented environment. Custom code can be added right from the dashboard or, as I prefer using a child theme. XO is tuned for HTML5 and CSS3 use, making it a modern and inspiring framework for exceptional design effects.

XO out of the Box

Out of the box, the XO Theme for WordPress provides a stable and reliable, robust and optimized solution for common use. It provides built in features such a slider with multiple transitions and a one click selector for easy use.

Layouts can be easily adapted to needs and purpose of the site. In fact, most custom designers rely on the theme engine to format efficiently layouts.

Custom XO

The site featured in the above gallery uses a few pro plug-ins to add functionality in function of customer requirements. The integration of such add on scripts is a relatively simple process for designers and developers.

Customization of the XO Theme

XO has been developed for high performance, productivity, excellence in publishing and flexibility. For the professional users, the XO Theme constitues a solid base with a huge potential for customization and creative artistic expression.

Semiomantics XO 2012 Release

The release of XO Version 3.3.x is planned for the first week of February. The present Release Candidate has been thoroughly tested. A few minor issues will be taken care off before XO will be available to the public.

Upgrading existing XO installations

If your site is running on Semiomantics XO suing basic customization, the theme can just be overwritten. (Save your custom CSS beforehand.)

If you are using a custom version with custom developments or a child theme, some of your customization will need to be adapted to the enhancements of XO 2012. This concerns namely custom headers and footers as well as custom functions.

Support for developers and designers is available as usual at our Ycademy Online Calls and Seminars or through Semiomantics Pro Support.

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10 Steps to Implement your Facebook Strategy with WordPress

Implementing your Facebook Strategy will be at the center of the November Ycademy Seminar. This hands-on Seminar and Workshop will stretch over two days and build with participants an eye-ball-twisting Facebook presence. See the seminar schedule at the bottom of the post.

The Seminar is designed for WordPress Developers and WP users who are looking for high productivity and customized publishing and marketing solutions.

This topic deals with efficient strategies which will efficiently improve your Facebook presence.

Visit the Semiomantics Facebook Page

Surfing through Facebook we notice some common errors well intended people commit when building their Facebook presence. We will discuss these issues and show you how to eliminate them from your personal or business Facebook.

While content is king, there are different ways of making it accessible to visitors. We will discuss the recent changes Facebook has implemented and show you where the focus should be in order to improve your visibility, traffic and business or network expansion on Facebook.

Function of your strategy we will define and optimize privacy settings in order to grant potentially interested visitors access to relevant information. Privacy, Accessibility and List-building as well as Targeted Communication are the essentials of this key session.

For people looking for you, your business, services or products, your Profile and Info page are of the utmost importance, the more that your info is visible from outside Facebook and therefore Google efficient. We will set up with participants an efficient Info Page.

We will discuss the recent changes implemented by Facebook and how they impact on our strategies.  Friends, Fans and Subscription features impact on the way we expand our network and influence on Facebook.

Overview of the Facebook Page feature. Integration techniques, Apps, Content, Canvas and Pages.

The focus is on the technical set-up of a Facebook Page. As  content we will use a graphic, picture of video.

What is it you actually wish to display on your Facebook page? In fact there is no limit and it depends entirely on your strategy.

This is the center piece of the seminar. Creating Facebook Page right from your WordPress site is now possible. We will set up a reveal page and different Facebook pages depending on participants needs. In fact we show you how to create a whole website in Facebook, straight from your WordPress.

While this works with most any WordPress 3.1 enabled Theme, we will demonstrate the integration with Semiomantics XO.

In fact we will work with a professional plugin modified for Semiomantics XO.

The Seminar will guide you to master the following and more:

• Create Unlimited Facebook Fan Pages with WordPress

• Increase Likes by 150% with Reveal “Like” Tab Gateways

• Unlimited Customization Options When Designing Your Fan Pages

• Create Unlimited Custom Pages with the WordPress Page Editor

• Create Custom Menus and Navigation with Just a Few Clicks

• Comments, Like, Send and Over 50+ Custom Shortcodes for Enhanced Customization

• Facebook Open Graph Integration for Enhanced Facebook Integration and Google SEO

• Auto Post to Facebook From Your WordPress Blog

• Use Your Facebook Albums and Photos on Your Blog and Fan Pages

• Add Google Maps to Your Facebook Fan Pages

• Create Squeeze and Sales Pages with Just a Few Clicks on Facebook

Add Facebook related widgets to your front and/or content pages. Google+ and Twitter buttons. Pull in Facebook Albums, Events, like Buttons and more. Use Facebook Connect to log in to or to register with your blog.

Create content which is only accessible after visitors clicked the “Like” button. A smashing filter which allows you to manage accessibility right from your XO.

Saturday and Sunday November 26/27, 2011.

We start at 1 pm London Time and end at 9 pm London time both days.

You need a WordPress blog preferably with FTP access.

Scripts and all other materials are provided.

We will install the necessary scripts for you previous to the Seminar; please get your Tickets early. If we are not yet in possession of the FTP access to your site, please send it by email to Bianca Gubalke at bianca(at)ycademy.com.

The Price for Participating, Materials and access to recordings is $85.

Click to get your Ticket

Discount as usual for Ycademy Pros. Please contact Bianca Gubalke at bianca(at)ycademy.com for the code or any other question you may have pertaining to the Seminar.

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5. Klout or Harvard

Harvard or Klout?

Recently I came across a video from the Wall Street Journal showing the merits of Klout and discussing some of the perspectives. This leads me to drive the vision further and to ask simple: how will our kids feed their families tomorrow? If the Harvard boys continue to build programs but the asset value shifts away from the program to the individuals populating it, then we may have to rethink economic models and education.

Below the video which shows what Klout, Social Networking and Social Network Marketing can lead to.

Up to now, smart kids built programs and got people to join. These people were building the actual asset value of the program — for free. Many such programs have been sold for billions or went public rewarding the program owners with loads of cash.

Those who actually have built the content, traffic and prestige of the program were not really involved in the benefits of such transactions (think of MySpace, Skype, and others, where subscribers were “sold” multiple times).

While in the past, programs, like newspapers were analyzed for their target public (market) in order to determine the advertizing value, social profiles are linked to individuals, brands or eventually groups of people. High social indexes in clearly defined market (tags, keywords) will shift the financial power away from programs to where it actually should be: the social profiles, representing high impact, conversion and sales.

My advice to Facebook would be: go public before the market’s attention shifts.

Yorgo Nestoridis on Facebook

As parents, we only want the best for our children and if in the past it has been generally admitted that a traditional university education is the most promising base for an economically successful life, one may start doubting that this will still be true in the near future. If tomorrow merchants sponsor social profiles and their owners, then it may be tempting to drag your kid as early as possible in front of a computer and let him collect Likes. The issue is: instead of focusing on traditional schooling, one could let the child build its social index, which, if well managed may rake in millions comparable to show or sports stars.

You could also imagine a whole family working on one and the same social profile, to expand influence. The Social Profile becomes an immaterial material asset in as much as an advertising value is attached to it.

Tomorrow, there is no more need for traditional supermarkets, expensive shops in downtown areas and well dressed staff. Shopping will be recommendation based and take place online. Costly networks of distributors will be to expensive, companies will sell directly and select a few high social profiles to recommend their goods and services.

People will look for a benefit and find the appropriate recommendations on Google and in Social Networks. Influential profiles will make money like never before. Such profiles don’t need to be wrapped up in companies limited by shares. The can exist without any particular legal framework, however you could imagine that such profiles may want to build goodwill and associate themselves with NGOs or even become a Foundation whereas then the family members would be the people running the foundation.

This would probably be the best that can happen, however then the Social network Bubble and the material interest therein would pass. Now that would be a real revolution for the 21st century!

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