Social Network Publishing by Ycademy

The “Make Money with Twitter” Model lined out in Part 1 and Part 2 has been implemented this week-end by the webmasters participating at the Ycademy Online Seminar dealing with Social Network Publishing and Marketing.

New Generation Websites

The new site scripts, NewsCast by Semiomantics have replaced the original YORGOO Press scripts. The new publishing framework is faster, more image focused and more interactive. The new sites have the same publishing power as all Semiomantics scripts with a Google Top 10 performance second to none.

Seminar participants have quickly adapted to the new environment and customized their sites with ease. Have a look at the professional look of some of the sites resulting from the workshops at the seminar:

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Congratulations to all participants, this was not an easy one!

Social Network Publishing 2.0

The second big issue of the seminar was to implement streamlined Social Network Publishing and to link the NewsCast site to Twitter and subsequently to other social networks.

What was achieved was complete interactivity between the sites and Twitter as well as automated in- and outflow of communication streams, following the YORGOO Publishing Model. Contrary to other Models, Semiomantics Script users remain in total control of their communication flow and do not entrust third party aggregators with the management of their destiny.

Customizing Twitter

One of the relaxing issues was the customization of Twitter where participants showed a lot of creativity and an eye for visual integration.

Examples from Laetitia Paris, integrating twitter to Zoom Terre and Global Sports integrating GlobalSwagger with Global Sports US as well as our new Yvity Site:

This is just the visible part of the iceberg: more work has been accomplished in the background about which we will report shortly after measuring the Google Top 10 performance as well as the expansion of the concerned Twitter accounts.

Conclusion

As usual, the seminar has been packed with goodies, but never before have we been able to knock down such a workload in two days.

Thanks to all Participants who have put their energy and focus to one of the most exciting topics online.

Read also:

• Social Network Publishing 2
• Social Network Publishing Model
• Google Top 10 Dominate your Keyword 3
• Interactive Video Blog News
• Work at Jelly Communication

Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.

Contents

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1. 1 Social Network Publishing
   
2. 1.1 The Diamond of Sancy
   
3. 1.2 Social Network Publishing
   
4. 1.3 Online Publishing
   
5. 1.4 Social Network Publishing vs. Your Own Website
   
6. 1.5 How to Publish efficiently?
   
7. 1.6 Read also:
   

Social Network Publishing

Our experiment with Google Top 10 and The Diamond of Sancy demonstrate how viral effects are achieved with Social Network Publishing and traditional Online Publishing.

The Diamond of Sancy

The story started with The Diamond of Sancy, an article by Laetitia Paris on Zoom Terre powered by YORGOO Press. This article has been re-published by Lapillon Decouvertes powered by Semiomantics NewsCast. The NewsCast Framework has been configured for French Content and performance on Google France.

Social Network Publishing

We have shown, how the use of social networks helps to distribute our content fast and efficiently. Viral effects in social networks depend on the size of your network and the interest people show for your content: ideally your content triggers readers to communicate about your post with their own networks for example by passing on a link to your post.

Social Network Publishing has its own rules, however the viral effects publishers seek are the same as outside social networks.

Online Publishing

Traditional Online Publishing is about visibility about bringing our content in front of a maximum number or interested people.

The widest distribution of content is achieved, when readers become publishers or re-publishers of your content, multiplying the entries on Google and making it easier for interested people to find your content under multiple variations of key-phrases.

The Diamond of Sancy on Google France demonstrates this principle:

The Diamond of Sancy

Social Network Publishing vs. Your Own Website

In Social Network Publishing  we dissociate our content from our own Publishing Framework, while when we publish on our own site we create harmony between the content and the framework. Advertising is associated with content mainly through the framework.

Social Networks such as Twitter limit the space for content: posting a link pointing to the own framework is a usual strategy. Social Network Publishing needs to take the social environment into account: are targeted people  big readers or just interested in some blurps?

How to Publish efficiently?

From the above we see that we basically have two formats of content: the format for our own framework and the mobile format. Mobile meaning the format we choose for our feeds and for publishing in third party frameworks, such as social networks. Furthermore we need to take into account the growing number of surfers using mobile devices.

The ideal post is therefore published in multiple formats; the excerpt feature on WordPress based sites is of help, as it allows to publish a short concise summary which can easily be distributed. Such excerpts can be in text or HTML format.

To remain efficient the content can be edited, published and re-published in different frameworks, whereas each framework is shaped in function of the purpose and target environment. The YORGOO Publishing Concept and Model streamlines this process as much as possible; the Author edits the content only once. The content is then automatically streamed to the different frameworks or into social networks for environment specific optimized publishing.

More about Web 2.0 Publishing at the Ycademy July Seminar.

Read also:

• Google Top 10 Dominate your Keyword
  
• The Diamond of Sancy
  
• Google Top 10 Online Seminar July 2009
  
• Social Network Publishing 2
  
• Google Top 10 with Twitter